How VR and AR are making an impact on the world and marketing.

In the 90s, Virtual Reality (or VR, as all the cool people say) was, along with the internet, supposed to be the future. Users were told to put on a clunky headset and in turn would be  transported to a magical world that would allow us to live out fantasies without having to leave our Read More

How Music Can Change and Heighten Your Video

Some of the most iconic moments in film come from music. Think about the classic “dun dun” from Jaws. Or the iconic Star Wars into music. Or for many millennials, the theme song from The Hills. All of these pieces are synonymous with the projects that they are attached to. Because music etches itself onto Read More

Think of the times you’ve wanted to document something but found yourself missing the actual experience. Snap Spectacles will change that.

SnapChat has always been a bit of an anomaly in the social media world. While other apps have carved out a specific niche, SnapChat has always had a bit of an identity crisis. Twitter is most frequently used for news, Instagram for visuals, Pinterest is for the lifestyle junkies, and Facebook is for your aunt Read More

Nothing delivers your message more effectively online today

Video has become the marketer’s best friend. Its ability to engage online consumers, tell stories and drive sales is a powerful force in today’s digital age. 52% of marketing professionals name video as the type of content with the best ROI. 76% of marketers plan to use video to boost their brand awareness campaigns. 96% of B2B Read More

Creating a Generation of Young Readers: That’s What Young + Free Means to Joelle MacPhee of Ooka Island

Several months ago we announced the official launch of Arc + Crown’s web series Young + Free. For the January edition we have Joelle MacPhee of Ooka Island, to share how she went from University grad to running the marketing for a tech start-up that made her grandmothers dreams come true. We hope you keep tuning in each month Read More