Testimonial Videos are an Excellent Marketing Tool. Here’s Our Top 5 Reasons Why Investing in Them is a Good Idea.

TOP 5 5) Let Others Do the Bragging For You Viewers trust external reviews much more than they trust reviews straight from a company’s own marketing department. From online review websites to youtube videos, shoppers are utilizing customer testimonials in many forms to influence their purchasing decisions. So why not give them what they’re looking for? Read More

Not Fully. But Here’s How Videos Can Supplement Your Sales Strategy

People buy from people they like. Good sales rep know this well. It’s not always about the product they are selling, but how they present and deliver the message. With the development of technology making it easier than ever to access information, the traditional buying process has shifted. Videos are now often replacing sales reps Read More

Helping Others: That’s What Young + Free Means to Lilian Motta

A few short months ago we announced the official launch of Arc + Crown’s web series Young + Free. For the December edition we have the beautiful and talented Lilian Motta of the Gaia Collection to share her experiences. We hope you keep tuning in each month to learn from someone new, and be inspired by their Read More

New Year, New Trends. These Video Production Trends are Going to be Hot in 2016

Video is undoubtedly one of the most integral aspects of marketing strategy today. With the holiday season fast approaching and the new year right around the corner, we wanted to give you some insight into what video production trends you should be implementing in your 2016 production plan. Mobile  The biggest trend we keep hearing about in Read More

Learn How Videos Can Improve Your Organic SEO & Get You Ranking Higher on Google

Google is the number one search engine in the world. You know who’s number two? YouTube. That’s because video content has skyrocketed in importance when it comes to the online world, and particularly for SEO. With smartphones enabling high quality streaming at a moment’s notice, the easily consumable medium is being utilized everywhere. From ‘how Read More