Why Do Explainer Videos Work? And How Do They Translate Into Conversions?

What Is An Explainer Video? An explainer video is a very basic concept. It is a concise and straightforward video, often animated, which explains what a company does. Today many companies from start-ups to fortune 500’s have invested in explainer videos which they often host on the home page of their website.   Why Do They Read More

Here Are Our Top 10 Tips to Get You More Followers Through YouTube SEO Techniques

YouTube is the second largest search engine in the world, after Google of course. Being owned by Google should come as no surprise. The platform has been, and still is, a huge influencer in the online space, and especially when it comes to video distribution. Users flock to the site not only to post their Read More

Why Video Marketing is So Hot on Social Media

Social media marketing has been popular for quite a few years now, and so have online marketing videos. Yet it is only with the fairly recent advent of sites like Twitter, Facebook and Instagram allowing or enabling viewers to share video through their channels, that these two important types of marketing efforts have really exploded Read More

If You Have a Website and Aren’t Utilizing Video On Your Landing Page, Here Are a Few Reasons That May Change Your Mind

The stats are in and the message is clear. Online video marketing works. Video is receiving a larger focus of marketing budgets because the return on investment it yields is impossible to ignore. Having a video on your landing page to showcase, explain, or build excitement for your product or service is key for any Read More

Storytelling is the oldest medium we have for a reason. Because it works.

Don’t get caught up telling stories that don’t matter! “Marketing is no longer about the stuff that you make, but about the stories you tell”        -Seth Godin Sales and advertising execs understand that stories are more persuasive than data simply because they are more relatable. This helps get the message across faster, easier, Read More