Why Millennials Love Video & How it Can be Useful in Your Video Marketing Strategy

Millennials, Generation Y, the Net Generation, whatever you want to call them, these are the young adults born between 1980 and 2000. Organizations are increasingly becoming more aware of and concerned with targeting this generation for good reason. Millennials will collectively spend more than $200 billion annually beginning in 2017, which comes out to $10 Read More

Choose the type of marketing video you produce based on your business objectives

Video marketing is the new hottest trend in content marketing these days. That’s because brands that tell incredible stories through their videos reap the rewards. All marketing departments and business owners know that they NEED video, but often the struggle lies in the HOW and WHAT. There are so many different types of marketing videos, and Read More

Case Study on White Rodgers: The Concept Catalogue Video

Corporate videos, branded video, marketing videos, videos for the online world. Whatever you want to call them, these types of videos can sometimes get a bad wrap. I’ve had someone say, “Oh you produce those cheesy type of corporate video”. No, no we don’t. I’ve had others say, “wouldn’t you rather be in the film or Read More

YouTube tips from video marketing experts

If a picture tells a thousand words than a video can tell a million words. But even a million words can be useless if the right people don’t see them. We’ve decided to share a few of our favourite tips for marketing on YouTube. YouTube Campaign Success: Attract, Retain and Monetize Basically a video is Read More

Why Do Explainer Videos Work? And How Do They Translate Into Conversions?

What Is An Explainer Video? An explainer video is a very basic concept. It is a concise and straightforward video, often animated, which explains what a company does. Today many companies from start-ups to fortune 500’s have invested in explainer videos which they often host on the home page of their website.   Why Do They Read More