CREATIVE PROCESS

Initial Contact

Our clients come to us from all walks of life, and whether you’re a marketing manager, a business owner, creative director, or anything else, we’re excited to meet because we believe our service-oriented process is exactly what you’ve been looking for.

First Meeting

We cater to your needs. Whatever the time or place, our goal is always to make it convenient and worthwhile for you. This initial meeting will help us find our inspiration and next steps for your video project. We do this by asking all the right questions.

Pre-Production

This is where all of the hard work happens: everything from script writing, casting, coordination, and meetings between members of our team and yours. Feel free to be as hands-on or uninvolved in this process as suits you. We keep you updated every step of the way to ensure you are confident in all final choices and that your target goals are being worked towards. This phase can take anywhere from a few days to several weeks, or even months depending on the scope of the project.  

Production

Now that we have all the details worked out, the fun can finally begin. We can film at your location, in one you have acquired, in a space we have scouted for you, or in-studio. A typical crew consists of a creative director, producer, and director of photography, with additions such as makeup artist, grip, and second camera operator being just as important depending on your needs. We will guide you in the right direction prior to filming.

 

Post Production

Some say post-production is where the magic happens, but we like to think that our editors don’t need any magic, they’re just that good. With that, our post-production team brings your story to life. All of the labour in pre-production and filming will pay off here and now. Moments from the shoot are pieced together: a musical track is laid down, graphic text or images are incorporated, company logos are animated, colour is corrected, audio is tweaked, and a final product is formulated.

Delivery

Once a first draft is moulded, we deliver it to you electronically through a link in an email. It’s that simple. You click the link, watch the work, and provide your notes directly under the video player. Feel free to email the link to colleagues and supervisors for alternative opinions and feedback. The review process continues in this fashion, with your adjustments provided and our post-production team getting you another draft until you’re fully satisfied with the outcome.

Follow-Up

We would love to sit down and discuss the outcomes of the video work we produced together over a drink (coffee or cocktails – your choice!) We’re always interested in understanding more about our craft and the usefulness of video within the larger context of your marketing objectives. Most importantly, we want to thank you for being an Arc + Crown client. We have started a relationship that we’re sure will last.

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