White-Rogers comes out with a new catalog every few years. Therefore they needed a way to let their wholesalers know that a new catalog was available in print and online, and to encourage the use of it.
The catalog itself is fairly typical and there wasn’t anything glaringly important to update their target market on about this new catalog. Therefore we needed a way to really engage with the audience. Through the use of a concept driven piece filmed with professional actors on-location, the final result was attention grabbing. The video was distributed through both their Canadian and American divisions, and was also used to promote the company on their social media channels.
For their 11th annual Christmas concert, in conjunction with MediaTribe Interactive, Arc + Crown Media developed a 3-week social media video campaign leading up to the big event, and capped it off with a 4-hour live webcast of the concert. Short format videos distributed on Twitter highlighted past performances and backstage interviews with artist and distinguished guests. The content pushed viewers to watch the live feed and donate to the great cause associated with the event, CAMH Gifts of Light.
Being the first year the show was broadcast out to the world, it created an opportunity for a wider audience to view the concert and get involved with supporting the charity. Hundreds of people tuned into the live feed and over $10,000 was raised solely through the social media donate links, with over $100,000 being brought in by the event as a whole.
This rising star has an amazing fanbase, with social media being the platform that jumpstarted his career in music. Wanting to feed the hunger of his eager fans, Arc + Crown Media created a video showcasing a performance by Sebastian Olzanski doing a cover of Justin Bieber’s Love Yourself.
The campaign launched with a 10 second teaser spot blasted on Twitter to get fans pumped up for the video’s upcoming release. Several days before the official launch, a second longer format teaser video was launched, exposing a bit more of the final product and with an address to camera by Sebastian urging fans to tune in. After the full video’s final release fans were more than pleased. The video currently has over 100,000 views on YouTube.
The Gordon’s approached Arc + Crown looking for a way to explain who they were, both on their website and via email to prospective clients. We intrinsically knew that this real estate team, made up of a family unit, would make a compelling storyline to mirror the strong relationships they forge with their clientele.
We decided to produce one promotional video that would tell the story of their family: how they came to be, how they work together, and how they cater to their clients. We also created two testimonial videos, one representing Kathy’s clients, and the second focusing on Lauren’s clients. The three videos not only serve as an excellent marketing tool, but also give the viewer a glimpse into the spirit and approach of Team Gordon.