Video is an excellent tool for effective learning. But beyond the benefit of being able to consume it anytime and anywhere, the real power of video is in the fact that it’s an engaging
medium, and thus can help aid memory recall and create strong associations.

Here are three best practices for creating great learning videos.

Segment Your Content into Modules

Breaking content into short modules is really great because it allows viewers to process and remember information in chunks.

Be Mindful of Video Length

Not only should you consider each individual video’s length, but also think about creating pauses or summary points throughout each video. Ensure you’re only presenting the most important information, by removing anything that is less integral to the key learning objectives. By staying focused the learner will have a better chance of processing and being able to recall those key points.

Incorporate Visual Aids

Through the use of on-screen text and graphic animation you can aid the learner by directing them to specific information for better recall. As a visual learner myself I very much appreciate visual in addition to auditory cues to help me when trying to learn a new piece of information. Much like marketing content, when it comes to learning videos we need to be focused on who our target audience is, ensuring the message is as concise as possible, and being focused on creating an engaging piece of content.

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