Many of the people we work with say they aren’t confident in their ability to perform in front of a camera.

And we say ‘perform’ because speaking on camera is not the same as speaking to someone in person, and it’s not even the same as speaking to a large crowd. The main reason is because of the lack of energy coming from the other side. You’re performing a one-way dialogue with zero feedback, which can be
daunting when the lights turn on and the camera starts rolling.

Here are 3 easy tips you can do to dramatically improve your on-camera performance.

Eye Contact

The first tip is maintain eye contact. You want to be looking right into the camera lens so that when someone watches the video they feel like you’re speaking directly to them. You also want to hold eye contact and try not to look away because small movements can appear bigger on video and wandering eyes can come across like you’re nervous or you don’t know what you’re talking about.

So maintain eye contact as much as possible and show your confident side.

Being too Quick

You do want a good pace for your video to keep it moving along, but you
don’t want to speak so fast that it makes it difficult for the viewers to
catch everything that you say.

Nerves can play a factor in this. Before you start talking it’s always good to take a deep breath, smile and then begin what you want to say in a thoughtful way, emphasizing key words to help you slow down and ensure your viewer is really taking in your message.

Energy!

Lastly one of the most integral elements to your performance is energy!
No matter how great your content is if your energy is lacking it will turn some viewers away.

When you’re on stage, or in this case in front of a camera, normal energy levels feel dull and lackluster. So you need to push yourself. It might feel a bit weird or
funny at first but again remember this isn’t just a conversation – this is a performance.

Your viewers are taking the time to hear what you have to say and
you want to ensure that you not only give them something interesting enough
to want to tune into, but also keep them engaged and excited about what you have to say.

Hopefully these tips will be valuable for your next video project! If you’ve ever wanted to record your own video content but aren’t sure where to start please contact us here as we’d love to assist you.

Let's talk about how video can improve your communications