Evergreen VS. Topical Video Content
One of the easiest ways to come up with new content is to divide your list into Evergreen vs. Topical ideas. This is one of the strategies I use to ensure I stay on top of posting regularly and have thoughtful topics to share with my network. We all have so much to...
User-generated Content – Why Your Next Marketing Plan Should Use It
It’s not a matter of what the latest video marketing trends are, but how will you leverage them in 2021? User-generated content has become a growing trend. As we see greater evolution in video and platform technology, and new mediums to bring video to viewers,...
3 BIG Scripting Mistakes – Avoid These Pitfalls!
SCRIPTING MISTAKES: In any film, the script is the heart of the production. The script is the core from which everything else spawns, from the visuals to the music and the overall tone and pacing. For corporate video, this fact does not change. We’ve worked on...
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