The Difference That Lighting Makes on Video
What a difference a bit of light can make – am I right?! Take a peek at my three set-ups: window behind me and overhead pot-lights on, window in front of me, and ring light in front of me. The latter really helps with consistency and allows you to have a good...
Overcoming the Fear of Putting Out Video Content
Have you ever let fear hold you back? I think the answer is yes for most of us. Interestingly though, a lot of that fear may be subconscious and you may not even recognize the ways in which it’s causing you to miss opportunities. I felt this was an important...
Increase Email Open Rates with Video (Got a Minute?)
Email open and click rates determine the success of your email marketing campaign. You can have the best deal you’ve ever promoted or the most engaging content ever written, but if your audience does not open it or immediately bounce away from it, then...
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