Why Video is so Effective

Today’s ‘Got a Minute?’ video is all about why video is as great as it is. You hear video is more effective than text all the time, but today we’ll share with you some of the science as to why.

40% of the nerve fibers in our brains are dedicated to the retinas, and 90% of all information that comes to the brain is visual. It’s a “no-brainer” that’s as a result, the majority of people are considered “visual learners.”

Visuals are processed in the brain 60,000 times faster than text, and they’re stored in the part of your brain that stores “long-term memory.” And here’s what you really want to know – that part of the brain is called the medial temporal lobe – which just happens to also be where human emotions are processed.

All this makes video quick to understand, effective for information retention, and naturally evocative of emotion and feeling. Text just can’t compare to the power of video to get your message across. This also means that when you are preparing your video content, don’t just consider the message you’re delivering, but the emotion you want to convey. This gives that much more edge to your content, ensuring their overall effectiveness.

Ready to take a hand at making your own video content? Check out our extensive online course to become your own DIY video making expert. Prefer to let a professional team handle your video content? Contact us here to get started with Arc and Crown Media!

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