Making your first marketing video can be an exciting and rewarding experience, but there are a few things you should know before you get started. Here are 10 of them:

  1. Plan your video content carefully. The better your plan, the smoother your video will flow.
  2. Script your video beforehand. This will help ensure that your points are communicated clearly and effectively.
  3. Make sure your video is high quality. Nothing ruins a good marketing video like poor picture or sound quality.
  4. Keep it short and sweet. People have short attention spans, so make sure your video packs a punch in a short amount of time.
  5. Use visuals to support your message. A picture is worth 1,000 words, so use visuals to help tell your story.
  6. Use music and sound effects sparingly. Too much music or too many sound effects can be distracting and take away from your message.
  7. Be sure to practice before you shoot. This will help you feel more comfortable on camera and make sure you don’t trip over your words.
  8. Dress for success. Wear clothes that look professional and put together to give your video an air of credibility.
  9. Smile! People are more likely to engage with a marketing video that features someone who looks happy and friendly.
  10. Last but not least, have fun! Making marketing videos should be enjoyable, so make sure you enjoy the process. Thanks for watching!

Feel free to reach out if you have any questions or if you’d like a professional team to handle your video content, don’t hesitate to send us an email [info@arcandcrown.com] or click here if you’d like to book a free 30-min video consultation with one of our producers.  The team at Arc and Crown Media would be more than happy to help.

Let's talk about how video can improve your communications