Have you ever been focused on something but then you get distracted by something else happening in the distance?

That’s probably the last thing you want to happen when someone is watching your video.
Therefore, something I urge you to avoid; it’s one of my biggest pet peeves, is when text that appears on-screen is not the same as what is being said by the voice-over.

Don’t get me wrong, I love on-screen text being used in video. Especially call-outs to draw attention and reinforce a message, or lists used in a training video. I find them really helpful to ensure audiences walk away with key info. Especially for visual learners like myself.

However, they should NOT be used to add additional information on-top of what is being said by the voice-over narration. That causes your audience to decide what they’re going to focus on, the VO in their ear or the visual in front of them. As they cannot simultaneously consume both with their full attention.

I don’t even like it when the on-screen text paraphrases what you’re hearing, as I think it really works best when the text is a fragment of exactly what is being said. So, keep this in mind the next time you’re adding on-screen text to your videos.

And feel free to reach out if you have any questions or you’d like a professional team to handle your video content, don’t hesitate to send us an email [info@arcandcrown.com] or click here if you’d like to book a free 30-min video consultation with one of our producers.  The team at Arc and Crown Media would be more than happy to help.

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