3 Tips to Keep Your Video Ideas’ Focus

3 Tips to Keep Your Video Ideas’ Focus

A message to everyone is a message to no one – and a video without focus, on your audience, their needs, and the objectives you are trying to reach, won’t hit those goals that you are aiming for. That’s why I wanted to share this little reminder of...
The Difference That Lighting Makes on Video

The Difference That Lighting Makes on Video

What a difference a bit of light can make – am I right?! Take a peek at my three set-ups: window behind me and overhead pot-lights on, window in front of me, and ring light in front of me. The latter really helps with consistency and allows you to have a good...
Add Captions to Your Videos!

Add Captions to Your Videos!

Up to 85% of social media videos are played with no sound. That means most LinkedIn members will be watching your video as if it’s a silent film. As we’ve stated before, captions are no longer a ‘nice to have’ but have become a staple part of...