Why Video Works Better than Text: The Math and Science
Is video better than text? Well, do you believe a picture is worth a thousand words? Yes? Then what about a video? A few years back, Dr. James McQuivey of Forrester Research suprised the eLearning and marketing spheres with his announcement: “1 minute of video is...
Animation or live-action for your video needs?
You want to get a message across but don’t know if it’s best shown with animation, or with live people. Here’s what we often suggest. What is the difference between animation and live-action? Live-action is very straight-forward; it’s video with real...
Adding Different Languages to Your Video
Having your video content be available in different languages is greatly beneficial. Providing more languages accessible means potentially reaching a far greater number of potential viewers. Language translated captions When it comes to the simplest option, captions...
3 Top Video Trends Going Into 2021
[VIDEO TRENDS] 2020 was a tough year. Businesses were challenged to change the way they connected to their audiences. So we want to share with you the three most common video trends we’ve been helping our clients with that you can expect to see more of in 2021. One of...
Are you making sure to edu-tain your eLearning audience?
People leave companies when they are bored and don’t feel challenged, which is exactly why entertaining training content is key to an organization’s success. Let’s take a look at how you can both educate AND entertain (i.e. edu-tain) your audiences at the...
How to Create Simple Yet Effective Video
Can you record a simple video with just a phone and nothing else? Sure you can. I produced today’s video to prove that. But would I recommend simple shot video? If you’re just starting out your journey to create video content or want to test the waters to...
LinkedIn Video: Ideas to Make The Best Use of Video for Your Channel
LinkedIn is a great platform for a very specifically tailored type of video content. Remember that LinkedIn is a business-orientated platform. In such an environment, there is probably no better strategy for growing your reach and interaction than revealing...
Evergreen VS. Topical Video Content
One of the easiest ways to come up with new content is to divide your list into Evergreen vs. Topical ideas. This is one of the strategies I use to ensure I stay on top of posting regularly and have thoughtful topics to share with my network. We all have so much to...
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