The Difference That Lighting Makes on Video
What a difference a bit of light can make – am I right?! Take a peek at my three set-ups: window behind me and overhead pot-lights on, window in front of me, and ring light in front of me. The latter really helps with consistency and allows you to have a good...
Overcoming the Fear of Putting Out Video Content
Have you ever let fear hold you back? I think the answer is yes for most of us. Interestingly though, a lot of that fear may be subconscious and you may not even recognize the ways in which it’s causing you to miss opportunities. I felt this was an important...
Increase Email Open Rates with Video (Got a Minute?)
Email open and click rates determine the success of your email marketing campaign. You can have the best deal you’ve ever promoted or the most engaging content ever written, but if your audience does not open it or immediately bounce away from it, then...
Add Captions to Your Videos!
Up to 85% of social media videos are played with no sound. That means most LinkedIn members will be watching your video as if it’s a silent film. As we’ve stated before, captions are no longer a ‘nice to have’ but have become a staple part of...
Let’s Play a Game: Can You Spot the Difference?
Who wants to play a game? This game is called Spot the Difference. It shouldn’t be too challenging, and it should bring to light ways to improve your performance; whether on a recorded video or a live video call. Because remember: all the world’s a stage....
3 Things that KILL Your Video’s Lifespan (Got a Minute?)
A video’s lifespan is exactly what it sounds like – it is how long the video can be used successfully without feeling clearly out of date. when planning or producing any video content, keeping video lifespan as high as possible should always be one of your...
How to Make Your Video More Accessible (Got a Minute?)
Adopt Accessible Practices Now to Future-Proof Your Videos By 2031 people at risk of disability and people with disabilities will represent 40% of total income in Ontario. That is a massive portion of the public that you are losing if you’re not considering their...
Why is Video so Effective?
Why Video is so Effective Today’s ‘Got a Minute?’ video is all about why video is as great as it is. You hear video is more effective than text all the time, but today we’ll share with you some of the science as to why. 40% of the nerve fibers in our...
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