A Case Study on the Creative Process

A Case Study on the Creative Process

This project was a very interesting challenge.  As part of our sponsorship of the Ovation Awards put on annually by IABC – International Association of Business Communicators – we offered to produce a video promoting the event.  It’s the Industry equivalent of the...
Music: The secret sauce in every video

Music: The secret sauce in every video

Music has a big impact on the feeling of a video or audio-based project.  It can be difficult at times to pinpoint what music is best for your project, and even what you do or don’t like about a particular music track. There’s a few categories we see most...
3 Stubborn Misconceptions About B2B Video

3 Stubborn Misconceptions About B2B Video

Here are 3 very stubborn misconceptions about video that continue to hold companies back from fully leveraging the incredible marketing power of video.   Video Is Expensive   One of the common reasons businesses have for not investing in videos is the...
On-Screen Text: The simple rules I always follow

On-Screen Text: The simple rules I always follow

Have you ever been focused on something but then you get distracted by something else happening in the distance? That’s probably the last thing you want to happen when someone is watching your video. Therefore, something I urge you to avoid; it’s one of my biggest pet...
How to Maximize Your Videos’ Shelf Life

How to Maximize Your Videos’ Shelf Life

While videos that have a narrow focus and a very targeted audience tend to do better than more generic ones, I always want to help clients extend the lifespan of their videos. The first element of that is repurposing. Yes you may be creating a video for a specific...