Evergreen VS. Topical Video Content
One of the easiest ways to come up with new content is to divide your list into Evergreen vs. Topical ideas. This is one of the strategies I use to ensure I stay on top of posting regularly and have thoughtful topics to share with my network. We all have so much to...
User-generated Content – Why Your Next Marketing Plan Should Use It
It’s not a matter of what the latest video marketing trends are, but how will you leverage them in 2021? User-generated content has become a growing trend. As we see greater evolution in video and platform technology, and new mediums to bring video to viewers,...
3 BIG Scripting Mistakes – Avoid These Pitfalls!
SCRIPTING MISTAKES: In any film, the script is the heart of the production. The script is the core from which everything else spawns, from the visuals to the music and the overall tone and pacing. For corporate video, this fact does not change. We’ve worked on...
Backup and File Organization Tips: Avoid Time Pitfalls!
[TRANSCRIPT] Today we’re getting more technical. Because we’ve all been there at one time or another when technology fails us, and it’s usually a good learning lesson. But sometimes time goes by and we start to forget that pain, and then fall back...
My Lesson from 2020 to Take into 2021
It’s a great time to look at the hard-won lessons of the past year, and so I wanted to share the most important lesson I learned in 2020 that I’m going to take into 2021. It’s a great time to look at the hard-won lessons of the past year, and...
Content Ideas for January
Looking for ideas to use this month? Check out this video! What should you be saying in your content right now? As it’s the start of a new year now is the perfect time to take advantage of some great content ideas that work best in the month of January. Firstly,...
(Stats) As Houses Remain on Lockdown, Video Consumption Rises
Let’s look at some video stats from 2020. According to HubSpot, 71% of people watched more video in 2020 than they did a year ago. This comes to little surprise considering more people are staying home as the COVID-19 pandemic continues to affect Canadian public...
Teleprompter: How to read from them and feel natural
So you’re going to be appearing in front of a camera and reading from a teleprompter! Teleprompters scroll through a script that you import on your screen, so that you don’t need to look to the side or below the camera lens to read from your script. However, it...
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