Tips for Filming on Webcam
[Webcam Filming: Transcript] Something we’ve been doing a lot more of in the past year is capturing content through a computer webcam. While I always film my weekly videos on my cell phone, I decided to switch it up this week and showcase what it’s like to...
Dealing with Struggles
[TRANSCRIPT] It’s really easy to look at someone who has been doing something for a while and say “I’d never be able to do that”. For me, one of my biggest struggles when it came to creating content for my business was asking myself “is...Your Smartphone Is a Better Video Camera Than You Think!
Sometimes, if you’re working with a professional video production company, you’ll find that the cameras used cost thousands of dollars, and various sound and lighting equipment that can reach that same cost for high-quality production value. But especially if you’re...
3 Video Ideas That Work Well For Remote Workplaces
VIDEO IDEAS: When your organization needs to produce a video to promote an event, to celebrate the completion of a program, or just to put out a message to your internal or external audience, it’s easy to get swept up in the brainstorming and overshoot your...
Whose Story To Tell: How to Find Your Brand’s Representative
[Whose Story? – TRANSCRIPT] We often encourage clients to focus their video on a single person’s story. This allows you the time to dive deep into the challenges and emotions that they face, and find the Heart of your story. Of course, the question then is:...
Your Video Thumbnails Are IMPORTANT!
Video Thumbnails are so simple, yet so incredibly important. People say “don’t judge a book by its cover,” but the fact is that many people do. Many times, the thumbnail is the most critical aspect of the video. [Your Video Thumbnails Are IMPORTANT! TRANSCRIPT] Here’s...
Call to Action: What it is and Why Your Video Needs it
You may have heard of a call to action before, whether it arose when you were discussing marketing materials or video content that is intended for a customer base. But what is this term? If you’ve got a minute, check out our video on what exactly this is and why...
3 Tips to Keep Your Video Ideas’ Focus
A message to everyone is a message to no one – and a video without focus, on your audience, their needs, and the objectives you are trying to reach, won’t hit those goals that you are aiming for. That’s why I wanted to share this little reminder of...
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