A Case Study on the Creative Process
This project was a very interesting challenge. As part of our sponsorship of the Ovation Awards put on annually by IABC – International Association of Business Communicators – we offered to produce a video promoting the event. It’s the Industry equivalent of the...
Music: The secret sauce in every video
Music has a big impact on the feeling of a video or audio-based project. It can be difficult at times to pinpoint what music is best for your project, and even what you do or don’t like about a particular music track. There’s a few categories we see most...
Tips on How to Get (and Leverage) GREAT Client Testimonials
Today I’m going to share some ideas for how to get rave reviews. Here’s the secret: you need to ask! While that may seem like a no-brainer, if you’re like me I’m sure you too often forget to actually make the ask, even after you have received...
Stock Footage Best Practices: How to use it and where to find it
Stock footage has been part of our video production toolkit forever. However, we definitely saw an increase in usage during the last few years. I mean, it’s hard to capture busy offices and teams interacting, when no one’s in the office and facemasks are the new...
3 Stubborn Misconceptions About B2B Video
Here are 3 very stubborn misconceptions about video that continue to hold companies back from fully leveraging the incredible marketing power of video. Video Is Expensive One of the common reasons businesses have for not investing in videos is the...
On-Screen Text: The simple rules I always follow
Have you ever been focused on something but then you get distracted by something else happening in the distance? That’s probably the last thing you want to happen when someone is watching your video. Therefore, something I urge you to avoid; it’s one of my biggest pet...
10 Things to Keep in Mind Before Making Your 1st Corporate Video
Making your first marketing video can be an exciting and rewarding experience, but there are a few things you should know before you get started. Here are 10 of them: Plan your video content carefully. The better your plan, the smoother your video will flow. Script...
How to Maximize Your Videos’ Shelf Life
While videos that have a narrow focus and a very targeted audience tend to do better than more generic ones, I always want to help clients extend the lifespan of their videos. The first element of that is repurposing. Yes you may be creating a video for a specific...
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