Whose Story To Tell: How to Find Your Brand’s Representative
[Whose Story? – TRANSCRIPT] We often encourage clients to focus their video on a single person’s story. This allows you the time to dive deep into the challenges and emotions that they face, and find the Heart of your story. Of course, the question then is:...
Your Video Thumbnails Are IMPORTANT!
Video Thumbnails are so simple, yet so incredibly important. People say “don’t judge a book by its cover,” but the fact is that many people do. Many times, the thumbnail is the most critical aspect of the video. [Your Video Thumbnails Are IMPORTANT! TRANSCRIPT] Here’s...
Call to Action: What it is and Why Your Video Needs it
You may have heard of a call to action before, whether it arose when you were discussing marketing materials or video content that is intended for a customer base. But what is this term? If you’ve got a minute, check out our video on what exactly this is and why...
3 Tips to Keep Your Video Ideas’ Focus
A message to everyone is a message to no one – and a video without focus, on your audience, their needs, and the objectives you are trying to reach, won’t hit those goals that you are aiming for. That’s why I wanted to share this little reminder of...
The Difference That Lighting Makes on Video
What a difference a bit of light can make – am I right?! Take a peek at my three set-ups: window behind me and overhead pot-lights on, window in front of me, and ring light in front of me. The latter really helps with consistency and allows you to have a good...
Overcoming the Fear of Putting Out Video Content
Have you ever let fear hold you back? I think the answer is yes for most of us. Interestingly though, a lot of that fear may be subconscious and you may not even recognize the ways in which it’s causing you to miss opportunities. I felt this was an important...
Increase Email Open Rates with Video (Got a Minute?)
Email open and click rates determine the success of your email marketing campaign. You can have the best deal you’ve ever promoted or the most engaging content ever written, but if your audience does not open it or immediately bounce away from it, then...
Add Captions to Your Videos!
Up to 85% of social media videos are played with no sound. That means most LinkedIn members will be watching your video as if it’s a silent film. As we’ve stated before, captions are no longer a ‘nice to have’ but have become a staple part of...
Recent Comments