Why Story-Based Videos are So Effective

Why Story-Based Videos are So Effective

Businesses strive for human connection because at the end of the day we all recognize that business is really just about relationships. So when you’re trying to tell the story of your business, focus less on the how and what you do, and more on the WHY. Why do...
3 Ideas to Promote Your Video Content

3 Ideas to Promote Your Video Content

Are you making the most use of the video content you’re creating? Once you’ve actually produced the content, the next step is to think about all of the ways you can promote it. Beyond just pushing it out on your social channels, maybe putting it out in an...
What Length Should You Make Your Video?

What Length Should You Make Your Video?

Is Shorter Always Better? How do you decide what length of video you should be creating? When I talk to my clients I always tell them focus less on the length of the video; unless you’re putting it on a specific platform or it’s an ad spot that’s...
How to Look Your Best on Camera

How to Look Your Best on Camera

When you went to a business meeting, you checked your hair, adjusted your clothes, and made sure nothing was out of place. Now that almost all meetings are going video, making yourself look good on camera should also be added to your grooming checklist. Here are some...