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7 Mistakes That Doom Most Corporate Videos

7 Mistakes That Doom Most Corporate Videos

by Dan Robinson | Jan 27, 2022 | Corporate Video Production, Marketing Videos, Video Tips

Video marketing is rapidly gaining popularity and companies of all sizes are using it to promote their products and services online. Unfortunately, many organizations seem overwhelmed when it comes to producing videos that result in the ROI they’re looking for....
Call to Action: What it is and Why Your Video Needs it

Call to Action: What it is and Why Your Video Needs it

by Andrew Z Gu | Apr 1, 2021 | Corporate Video Production, Got a Minute

You may have heard of a call to action before, whether it arose when you were discussing marketing materials or video content that is intended for a customer base. But what is this term? If you’ve got a minute, check out our video on what exactly this is and why...
Let’s Play a Game: Can You Spot the Difference?

Let’s Play a Game: Can You Spot the Difference?

by Andrew Z Gu | Mar 24, 2021 | Corporate Video Production, Uncategorized, Video Tips

Who wants to play a game? This game is called Spot the Difference. It shouldn’t be too challenging, and it should bring to light ways to improve your performance; whether on a recorded video or a live video call. Because remember: all the world’s a stage....
Why is Video so Effective?

Why is Video so Effective?

by Andrew Z Gu | Mar 4, 2021 | Corporate Video Production, Video Tips

Why Video is so Effective Today’s ‘Got a Minute?’ video is all about why video is as great as it is. You hear video is more effective than text all the time, but today we’ll share with you some of the science as to why. 40% of the nerve fibers in our...
Why Video Works Better than Text: The Math and Science

Why Video Works Better than Text: The Math and Science

by Andrew Z Gu | Feb 25, 2021 | Arc and Crown Media, Corporate Video Production, eLearning Videos, Marketing Videos, Video Tips

Is video better than text? Well, do you believe a picture is worth a thousand words? Yes? Then what about a video? A few years back, Dr. James McQuivey of Forrester Research suprised the eLearning and marketing spheres with his announcement: “1 minute of video is...
Animation or live-action for your video needs?

Animation or live-action for your video needs?

by Andrew Z Gu | Feb 18, 2021 | Arc and Crown Media, Corporate Video Production, Video Tips

You want to get a message across but don’t know if it’s best shown with animation, or with live people. Here’s what we often suggest.   What is the difference between animation and live-action? Live-action is very straight-forward; it’s video with real...
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