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Story Spotlight – Ve’ahavta (Barbara’s Story)

Story Spotlight – Ve’ahavta (Barbara’s Story)

by Andrew Z Gu | Apr 9, 2020 | Arc and Crown Media, Corporate Video Production, Marketing Videos, Story-based video

We’ve spoken at length about how the persuasive power of good storytelling can propel a brand message more effectively than typical marketing and paid ads. The purpose of the story-based video is to showcase the person with the most compelling story, with...
New Series Announcement for A+C: “Got a Minute?”

New Series Announcement for A+C: “Got a Minute?”

by Andrew Z Gu | Oct 16, 2019 | Arc and Crown Media, Corporate Video Production, Got a Minute, Marketing Videos, Story-based video, YouTube Videos

A Brand New Series! We’re excited to share with you our newest video series!  “Got a Minute?” caters to today’s busy professional marketer, educator or communicator who cares to learn the latest tips on maximizing video content quickly and...
2 Great Types of Videos that Convert to Real B2B Leads

2 Great Types of Videos that Convert to Real B2B Leads

by Andrew Z Gu | Oct 9, 2019 | Arc and Crown Media, Corporate Video Production, Story-based video

An Invaluable B2B Tool B2B Marketing and branding specialists all around the globe agree that video is the most powerful medium to reach our audiences. After all, video will soon take up 80% of all Internet traffic and is seeing no signs of slowing down. Jason Hsiao,...
The POWER Of STORY (March 2019 Arc And Crown Quarterly)

The POWER Of STORY (March 2019 Arc And Crown Quarterly)

by Andrew Z Gu | Sep 11, 2019 | Story-based video

STORY IS THE FOUNDATION OF WHAT WE DO People like to ask us, “What does ‘Arc and Crown’ even mean? Why did you choose those two words specifically?” Well why don’t we just look at the definitions of the words: Arc/ark/ noun The chronological construction of plot...

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