The Difference That Lighting Makes on Video
What a difference a bit of light can make – am I right?! Take a peek at my three set-ups: window behind me and overhead pot-lights on, window in front of me, and ring light in front of me. The latter really helps with consistency and allows you to have a good...
Increase Email Open Rates with Video (Got a Minute?)
Email open and click rates determine the success of your email marketing campaign. You can have the best deal you’ve ever promoted or the most engaging content ever written, but if your audience does not open it or immediately bounce away from it, then...
Add Captions to Your Videos!
Up to 85% of social media videos are played with no sound. That means most LinkedIn members will be watching your video as if it’s a silent film. As we’ve stated before, captions are no longer a ‘nice to have’ but have become a staple part of...
Let’s Play a Game: Can You Spot the Difference?
Who wants to play a game? This game is called Spot the Difference. It shouldn’t be too challenging, and it should bring to light ways to improve your performance; whether on a recorded video or a live video call. Because remember: all the world’s a stage....
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