10 Video Marketing Ideas for Professional Services Businesses
August 8, 2022
Video marketing is a great way for professional services businesses to reach potential customers.
Video marketing is a great way for professional services businesses to reach potential customers. With so many businesses using video marketing, you need to stand out from the competition. Professional services businesses such as accounting firms, law firms, consultants and IT services companies can all benefit from using video marketing. For example, you could feature testimonials from satisfied clients in your videos to demonstrate your expertise and build trust with new leads. Alternatively, you could create how-to videos that are unique to your business and target specific types of prospects by showing them how you can solve their problems. Read on to learn 10 video marketing ideas that will help you succeed with this medium.
1. Create a video ad to promote your business
A video ad is the easiest way to promote your business. It’s quick and easy to create, and you can have it up on Facebook and YouTube with a few clicks. If you have an ad budget, you can pay to promote your video, boosting it so that more people see it. Alternatively, you can use your existing social media platform to increase visibility. You can also submit your video ad to other video/social networks to increase the reach of your videos.
2. Produce a Customer Success Story Video
If you already have happy customers, you can interview them to create a success story video. These videos feature your satisfied customers telling their stories and explaining how your business solved their problems. This type of video is very effective at building trust with new leads and prospects. You can then post the video to your website, social media accounts and video hosting platforms such as YouTube.
3. Produce an explainer video for your services
If your business offers services, creating an explainer video will help you explain the benefits of your services. This type of video is very common in the business-to-business (B2B) industry, where you explain your specific products or services to other businesses. For example, an accounting firm can create an explainer video that explains how they can help small businesses manage their finances and stay compliant with government regulations. This type of video
is great at increasing your lead generation, and it also raises your credibility since you are explaining your products or services in your own words.
4. Produce a Demo/Tutorial Video
If you offer products or services that are difficult to explain with a normal explainer video, you can create a tutorial video instead. For example, if you offer IT services, you can create a video that shows how you perform a specific service, such as setting up a new email server. Alternatively, you can create a video tutorial for a product you sell, such as a bookkeeping software or accounting software. Video tutorials are popular on YouTube, and they’re also very useful for new leads who want to see what your product or service can do for them.
5. Produce a Live Event Video
If your business hosts live events, you can create a live event video so people can’t attend in person. For example, if you run an accounting firm, you may hold seminars every year to teach new accountants how to do their job. You could record your seminar and create a video out of the recording. This video could be posted on your website and social media accounts. It could also be uploaded to video hosting platforms such as Wistia
and Youtube. You could also re-purpose the same video to create a recap video for the live event, using highlights and key takeaways from the event.
6. Use Animated Videos to Demonstrate Expertise
Animated videos
are great for illustrating concepts. You can use animated videos to illustrate concepts in your industry that are difficult to explain with words alone. For example, if you offer consulting services, you could create an animated video that illustrates how your services work. Another option is to use animated videos to illustrate concepts that your customer base is interested in. For example, if you’re an accounting firm, you could create an animated video that illustrates how cryptocurrencies work. This type of video is very popular on social media.
7. Create a Motion Graphics Video
Motion graphics videos use animation to create a short, attention-grabbing video. You can use a motion graphics video to explain your business, highlight a specific product or service, or promote your brand. For example, you could create a short video that explains what your company does, what problems your products and services solve, and the benefits your customers get from using your products and services. You could also use a motion graphics video to promote your brand or products and services. You could use this video as an intro video for your website or as an introduction video for your YouTube channel.
8. Create an Infograph Video
An infographic video is a video that contains information presented as an infographic. This is a great way to promote your business and engage your audience. For example, if you run a law firm and you want to educate potential clients about getting divorced, you could create an infographic video that shows the average cost of a divorce in the United States and how it varies depending on the state. You could then post the infographic video on your website and social media accounts.
9. Create a Video About Your Company Culture
If your company has a unique culture and you want to promote it, you can create a video. For example, you could film a team meeting where everyone talks about their roles and how they work together. You could also create a video that follows one of your employees around their day, and they talk about their roles and how they help the company.
10. Produce a series of short demo and how-to videos
If you have a specific product or service that requires a tutorial, you can create a series of short demo and how-to videos for it. For example, if you are a web developer and you offer website development services, you could create a series of videos that show how you build websites from start to finish. Having a series of demo and how-to videos available for your potential customers can help you generate more leads and increase your sales.
Video marketing is a great way to connect with new leads and help them understand the benefits of your products and services. Additionally, video marketing can help you improve your SEO and rank higher in Google search results. The great thing about video marketing is that there are endless possibilities and types of content you can create to elevate your business brand.
Here are some video samples to give you some ideas of the possibilities - click here
If you have any questions, please feel free to get in touch. We are always happy to help :)
Video marketing continues to be a powerful way for professional services businesses to build relationships, communicate value, and connect authentically with potential clients. With more companies competing in digital spaces, your content must be thoughtful, professional, and designed to both engage and convert. Whether you're in accounting, law, consulting, or IT services, here are ten updated video ideas to help you stand out and strengthen your corporate communication strategy this year. 1. Launch AI-Driven Personalized Video Ads AI personalization is transforming video marketing. Create short, targeted video ads that adapt messaging based on viewer behavior or segment (e.g., small business owner vs. CFO). These videos perform well on platforms like LinkedIn, Instagram, and YouTube, and they can be dynamically inserted into email campaigns or websites for maximum ROI. 2. Share Modern Client Success Stories Customer success stories are still gold—but in 2025, authenticity and storytelling are key. Focus on emotional storytelling and results-driven narratives. Use cinematic techniques, remote video capture tools, or even augmented reality (AR) elements to immerse viewers in your client's journey and how your service made a real difference. 3. Create Explainer Videos with a Corporate Edge Explainer videos remain essential but should now reflect your brand’s tone and professionalism. Use sleek motion design and branded templates. Consider producing industry-specific explainer series (e.g., “Tax Tips for Startups” or “Data Compliance for SMEs”) to demonstrate thought leadership and value. 4. Build Interactive Tutorial Videos Interactive video is a rising trend in corporate training and communication. Add clickable elements, branching scenarios, and built-in assessments to make tutorial videos more engaging and trackable. These are ideal for onboarding clients or guiding them through digital products and service platforms. 5. Live Stream Webinars and Internal Events Livestreaming isn’t just for public webinars anymore—use it for internal comms too. Broadcast leadership updates, town halls, or team celebrations. For external use, stream panels, roundtables, or client Q&As. Tools like LinkedIn Live, Zoom Webinars, and even custom internal platforms support high-quality broadcasts with audience interaction. 6. Use Animated Videos to Break Down Complex Topics Animation is now essential in simplifying corporate messages—especially in finance, legal, and tech. In 2025, use animated explainers not just for customers, but also for internal education, investor relations, or recruitment. Keep visuals clean, inclusive, and on-brand for professionalism and impact. 7. Create Motion Graphics for Microlearning Motion graphics videos (15–60 seconds) are great for sharing insights, facts, or step-by-step guides. These snackable videos are perfect for internal communications, compliance training, or highlighting service stats on social media. Add subtle kinetic text and icons to maintain clarity without overwhelming the viewer. 8. Design Data-Driven Infographic Videos Combine data visualization with narration or music to tell data-rich stories. Whether it’s market trends, client stats, or industry benchmarks, infographic videos are now expected in quarterly reporting, ESG updates, and performance reviews. Embed them into presentations or share as social content. 9. Showcase Company Culture with Behind-the-Scenes Videos Today’s clients and talent want to work with values-driven firms. Culture videos are now strategic. Highlight diversity, inclusion, leadership philosophies, or sustainability initiatives. Follow team members through their day, show off your remote or hybrid culture, or highlight community outreach projects. 10. Launch a Thought Leadership Video Series Create an ongoing series where your executives or subject matter experts share insights on current industry challenges. Use short episodes (2–3 minutes) with strong branding, intro/outro music, and subtitles. This builds credibility, boosts SEO, and aligns with 2025’s demand for expert-led content over pure advertising. Video is no longer optional—it’s an essential tool in both external marketing and internal corporate communications. From personalized outreach to interactive client education and internal alignment, businesses in 2025 that leverage strategic video content will lead the conversation and capture more attention. Start with one or two of these video strategies and scale from there. With the right message and format, video will not only help you generate leads—it will elevate your professional brand and deepen relationships in every direction. Here are some video samples to give you some ideas of the possibilities - click here If you have any questions, please feel free to get in touch. We are always happy to help :)
Having a strong online presence is crucial for businesses and brands. One effective way to enhance your online visibility is through video SEO.
Establishing a strong and memorable image is vital for success.
Introducing "Unlock Your On-Camera Potential: A Guide to Building Confidence for Business Professionals" - a quick guide designed to empower business owners, marketing professionals, and anyone in a position of leadership to enhance their on-camera presence. In this groundbreaking resource, we will delve into three simple yet effective steps to help you become more confident on camera.
