Branded Content Videos

Humanize your brand with marketing videos that convert

Why Branded Video Content is Important?

We no longer live in a world where the sole purpose of a “brand” is to sell products. Customers aren’t just looking for pure commodities; they seek the experiences, values, and meaning that your brand represents. That means your videos don’t all have to be specific to your product, but specific to your values.

Engaging video content triples traffic and helps to nurture leads, all while keeping buyers entertained, engaged and invested. People spend 2.6x more time on webpages with video than without, because they stand to learn far more with video than only text or images.

Branded Content Videos

5 Reasons to Have Branded Video Content

81% of businesses use video as a marketing tool
78% of people watch online videos every week, and 55% view online videos every day
72% of customers would prefer to learn about a product or service by way of video than any other medium
85% of consumers want to see more video content from brands they care about
64% of consumers will make a purchase after watching branded videos on social platforms

Type of Videos

Explainer videos
Brand alignment
Educational
PSAs
Product demos
Story-based video

Branded video content

Branded video content can also help build trust between your business and your customers. It can show them the value of your products and services, as well as giving them an insight into the people behind your brand. People are more likely to purchase from a company they trust, and branded video content can help to create that trust.

Moreover, branded video content can be used to keep customers up to date with the latest developments in your industry. It can also be used to demonstrate the unique features of your products and services and to introduce them to potential customers.

What Arc + Crown provides to

your video content

Just pointing a camera and hitting record isn’t enough. We work to understand your target audience, story, and distribution strategy. We figure out how the right people can best engage with your brand, and give them a reason why they should be tuned in.