Awards are given to examples of best-in-class industry work. Arc and Crown Media is proud that two of our videos, “RSM External Rebrand” and “Young + Free: The Mission Business” are award-winning recipients of AVA Digital Awards for the “Corporate Image” and “Pro Bono” categories.
The AVA Digital Awards is an international competition that recognizes the excellence of creative professionals around the world who are responsible for the concept and planning, direction, design and final production of digital communications content. Award-winning applicants range from a whole spectrum of mediums, including digital engagement campaigns, audio and video production, website development, social media interaction, and mobile marketing.
AVA Platinum Award Winner: RSM External Rebrand
RSM Canada, needed a video to aid in their rebranding efforts as they became part of the international RSM brand. This video was able to remind the public that the company’s core values reminded the same, while simultaneously showcasing the new offerings and value that they would be providing their clients. . The video showcases CEO Harry Blum recounting the life his father led as a Holocaust survivor, that taught him the significance of inclusion and collective teamwork in every aspect of life. This singular desire to provide more for his employees, and give greater service to more people, was the pushing factor to enter the global market as RSM – as stated in the video, “not to be bigger, but better.”
AVA Platinum Award Winner: Town of Newmarket Stormwater Charge
The Town of Newmarket was required to launch a short but informative PSA detailing a new storm water control charge on residents’ property bill. The project required a simple to understand, persuasive approach to indicate the practical reasoning for this charge. What we produced was a 2-minute animation, based on existing graphic material created by the Town, that could appeal and any viewer.
AVA Gold Award Winner: Young + Free: The Mission Business
Young + Free was a pro bono series produced by Arc + Crown that gave young, aspiring entrepreneurs and forward-thinkers a chance to take the spotlight and share their strategies for success to the rest of the world. The winning episode features Trevor Haldenby, futurist at The Mission Business, a one-of-a-kind “adventure laboratory” that creates immersive experiences for innovative companies to shake up and embolden their perceptions of the future – they call this “adventure coaching.” Their’s was a courageous endeavour, to bring theatre acting into the corporate realm, and employ narrative and storytelling to drive business growth, expectations, and culture.
In the video, Trevor speaks about one of Mission Business’s largest undertakings, a public art project that simulated a biologic apocalypse called Z.TO Byologic. The goal was to ask, “in the event of the end of the world, how do we work together to stay alive?” Under the extreme duress of life and death, participants found camaraderie and teamwork amongst each other, and learned what effect working together in a constructive manner produced. The Z.TO movement was the calling card for Mission Business that defined them as a company, and proved that entrepreneurs need to seize risk and embrace the new, unexplored and unknown if they want to move forward and succeed.
A Heartfelt Thank You
At Arc and Crown Media we’d like to thank RSM, The Mission Business, and the AVA Digital Awards for these amazing opportunities to tell your award-winning stories and compete alongside other award-winning international digital content companies. These are the stories we want to tell, and we are so glad you brought them to us.
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