A Thank You to Nurses During COVID-19 #StayHome
April 2, 2020

Thank you to all Medical Staff and Nurses

These are not only the times where we must come together, but also where we show respect and gratitude to the nurses and staff operating on the frontlines in the war against COVID-19.

Every day, nurses and other care providers face threatening conditions, and shortages in both staff and supplies. That includes doctors, and even med students volunteering to help their communities. They work a tiring number of hours, and come back to face the tide again the next day. The video we produced pays homage to their courage and perseverance.

Thank you to all other current at-risk professionals

We also want to share our gratitude to all of the essential workers out there; from cleaning staff and grocery store clerks, to bus drivers and delivery personnel. We appreciate all that you’re doing to keep our nation running in this time of uncertainty.

What we can do

Now it’s our turn. Support the nurses and other frontline professionals in your lives by following CDC guidelines to reduce the virus’s spread and the toil on those in our medical industry. Stay home if your intent to go outside is recreational only.

You can also consider any of the following as well:

Support Your Small Local Businesses by Shopping Small

This is an unprecedented economic crisis and shops are doing all they can to survive – every bit of support counts.

Buy Groceries for Neighbours

Especially if you know your neighbours are seniors and/or have underlying health conditions that place them at greater risk.

Order Delivery

Restaurants are still open and takeout is currently their only available form of business. You can support them in these times and still get your pizza fix!

Don’t overbuy essential items

If everyone buys at a relatively normal pace, everyone gets what they need – the supplies are still kept open in stores in a steady stream. Especially for hygiene items like soap and hand sanitizer, you should most likely want for everyone to have these available to them so that the community as a whole is cleaner.

Donate blood if you can

Unfortunately, COVID-19 is not the only fight the hospital must face. Self-isolation has severely cut blood donations, which is still a crucial necessity.

Spread the Message, Not the Virus

At the end of the day, this is just as much a fight for awareness as it is a fight for our lives. Conflicting, confusing, or fear-inducing messages result in members of the community not taking the correct measures or potentially putting themselves and others at risk.

With proper communications and accurate information, we better position ourselves to brave this storm. We believe this is where video can be at its most beneficial. If you have a message to share with your employees to maintain morale, or to your clients to assure your services are still available remotely, telling that message in a video gets this job done right. You can also further promote proper self care and hygiene, or express gratitude to the medical staff as well. Or, you might be shifting gears and adjusting what your business provides to help cater to the new needs in these unique circumstances. Video is your outlet to inform the public how you’re showing support.

At the end of these events, it will be those that showed their support and got their message out that will come out of this lockdown stronger.

Have a Thank You Message to Share of your own?

Ready to take a hand at making your own video content? Check out our extensive online course to become your own DIY video making expert. Prefer to let a professional team handle your video content? Contact us here to get started with Arc and Crown Media!

April 17, 2025
Video marketing continues to be a powerful way for professional services businesses to build relationships, communicate value, and connect authentically with potential clients. With more companies competing in digital spaces, your content must be thoughtful, professional, and designed to both engage and convert. Whether you're in accounting, law, consulting, or IT services, here are ten updated video ideas to help you stand out and strengthen your corporate communication strategy this year. 1. Launch AI-Driven Personalized Video Ads AI personalization is transforming video marketing. Create short, targeted video ads that adapt messaging based on viewer behavior or segment (e.g., small business owner vs. CFO). These videos perform well on platforms like LinkedIn, Instagram, and YouTube, and they can be dynamically inserted into email campaigns or websites for maximum ROI. 2. Share Modern Client Success Stories Customer success stories are still gold—but in 2025, authenticity and storytelling are key. Focus on emotional storytelling and results-driven narratives. Use cinematic techniques, remote video capture tools, or even augmented reality (AR) elements to immerse viewers in your client's journey and how your service made a real difference. 3. Create Explainer Videos with a Corporate Edge Explainer videos remain essential but should now reflect your brand’s tone and professionalism. Use sleek motion design and branded templates. Consider producing industry-specific explainer series (e.g., “Tax Tips for Startups” or “Data Compliance for SMEs”) to demonstrate thought leadership and value. 4. Build Interactive Tutorial Videos Interactive video is a rising trend in corporate training and communication. Add clickable elements, branching scenarios, and built-in assessments to make tutorial videos more engaging and trackable. These are ideal for onboarding clients or guiding them through digital products and service platforms. 5. Live Stream Webinars and Internal Events Livestreaming isn’t just for public webinars anymore—use it for internal comms too. Broadcast leadership updates, town halls, or team celebrations. For external use, stream panels, roundtables, or client Q&As. Tools like LinkedIn Live, Zoom Webinars, and even custom internal platforms support high-quality broadcasts with audience interaction. 6. Use Animated Videos to Break Down Complex Topics Animation is now essential in simplifying corporate messages—especially in finance, legal, and tech. In 2025, use animated explainers not just for customers, but also for internal education, investor relations, or recruitment. Keep visuals clean, inclusive, and on-brand for professionalism and impact. 7. Create Motion Graphics for Microlearning Motion graphics videos (15–60 seconds) are great for sharing insights, facts, or step-by-step guides. These snackable videos are perfect for internal communications, compliance training, or highlighting service stats on social media. Add subtle kinetic text and icons to maintain clarity without overwhelming the viewer. 8. Design Data-Driven Infographic Videos Combine data visualization with narration or music to tell data-rich stories. Whether it’s market trends, client stats, or industry benchmarks, infographic videos are now expected in quarterly reporting, ESG updates, and performance reviews. Embed them into presentations or share as social content. 9. Showcase Company Culture with Behind-the-Scenes Videos Today’s clients and talent want to work with values-driven firms. Culture videos are now strategic. Highlight diversity, inclusion, leadership philosophies, or sustainability initiatives. Follow team members through their day, show off your remote or hybrid culture, or highlight community outreach projects. 10. Launch a Thought Leadership Video Series Create an ongoing series where your executives or subject matter experts share insights on current industry challenges. Use short episodes (2–3 minutes) with strong branding, intro/outro music, and subtitles. This builds credibility, boosts SEO, and aligns with 2025’s demand for expert-led content over pure advertising. Video is no longer optional—it’s an essential tool in both external marketing and internal corporate communications. From personalized outreach to interactive client education and internal alignment, businesses in 2025 that leverage strategic video content will lead the conversation and capture more attention. Start with one or two of these video strategies and scale from there. With the right message and format, video will not only help you generate leads—it will elevate your professional brand and deepen relationships in every direction. Here are some video samples to give you some ideas of the possibilities - click here If you have any questions, please feel free to get in touch. We are always happy to help :)
April 18, 2024
Having a strong online presence is crucial for businesses and brands. One effective way to enhance your online visibility is through video SEO.
April 9, 2024
Establishing a strong and memorable image is vital for success.
April 2, 2024
Introducing "Unlock Your On-Camera Potential: A Guide to Building Confidence for Business Professionals" - a quick guide designed to empower business owners, marketing professionals, and anyone in a position of leadership to enhance their on-camera presence. In this groundbreaking resource, we will delve into three simple yet effective steps to help you become more confident on camera.
Show More