When Producing Video, Don’t Overlook Audio Quality
July 14, 2021

[Don’t Overlook Audio: Transcript]  Audio is something that can really transform the feeling of a video.   

There are typically two main components to a video’s audio track: spoken words and music. In some videos, sound effects also play a big role, but we’ll leave that conversation for another video.    

With spoken words it could be diegetic, meaning that the viewer can see the person that is speaking, or it could be narration or voice-of-god style where the viewer cannot see the person speaking.   

The latter would usually be recorded in a studio setting and therefore you’d have more control over the quality, and the ability to cut things up so it sounds as perfect as possible.   

But when you can see the person who’s speaking, you have to focus on capturing the best quality sound you can within the circumstances of the location you’re filming in.   

Minimize Extraneous Noise

This means avoiding being close to windows, or noisy appliances, shutting off AC, and generally trying to find a space that has as little “white noise” as we call it, as possible.   

As my film teacher in college used to say, bad audio in means bad audio out. Meaning there is little that can be done in editing once you record poor audio with a lot of background noise.   

Especially if that noise is a similar tone to your voice, because any filters applied would affect your voice as well and cause distortion.   

However one thing that can help mask a bit of that white noise and really benefit the overall feeling of your video is music.   

Add Background Music

Music can change the tone of your video drastically. I recommend trying out a few different tracks over the same video to see how they each feel.   

You’ll also want to experiment with the music level to ensure it’s not overpowering the spoken word which should be dominant, but it’s just loud enough that it helps the flow of the content and yet remains in the background.   

I also like to ensure that the music I use ends naturally at the end of the video instead of sounding like it’s being cut off mid-track. You can easily do this by placing a cut somewhere in the track earlier on in your video and applying a transition to help smooth it out.   

Good Quality Audio Will Make or Break the Effectiveness of Your Video

When people think of videos they focus more on the visual, however we often receive a lot of a video’s message through audio.   

Working to ensure you record clean, quality sound for any spoken word, and then using music to help mask background noise and also create energy in your video are really important pieces of the puzzle.  

I hope you found this video useful, good luck with your next video project!   

Are you thinking about producing your own video content, but would like a little more information first? Check out our extensive online course and become your own DIY video expert. If you’d prefer to let a professional team handle your video content, don’t hesitate to contact us here.  The team at Arc and Crown Media would be more than happy to help.

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"Volunteer advocates are at the heart of Diabetes Canada’s efforts to bring about positive change. They represent the voice of the 11.7 million Canadians living with diabetes or pre-diabetes and speak for those who cannot speak up for themselves. Advocates help raise awareness of diabetes and the daily burden of living with the disease. They participate in Diabetes Canada advocacy campaigns and events across the country, and they help influence public policy by building relationships with elected officials in their ridings and promoting Diabetes Canada’s policy recommendations through their personal and professional networks. To support and grow this vital community, Diabetes Canada launched a new advocacy training series designed to make it easier than ever for people to get involved: Speak up & speak out Getting involved is easy Introducing Diabetes Advocacy 👉 Watch the videos and learn more here: DIABETES CANADA Bringing Advocacy to Life With Video Arc + Crown Media partnered with Diabetes Canada to help bring this important advocacy training to life through strategically designed animated videos, we helped make the training: 🎥 Clear and accessible Animation helped break down complex concepts into simple, visually engaging sequences, so viewers instantly grasp key ideas — like what advocacy is, how it works, and how they can participate. 📈 Action-oriented and motivating The pacing and progression were intentionally structured so someone watching could move from curiosity to confidence — ready to take action. Our approach ensured the advocacy training wasn’t just informative — it felt welcoming, inclusive, and empowering to volunteers from all walks of life. Why Animated Training Content Works Training and onboarding content — especially for volunteer programs and advocacy initiatives — needs to be engaging, easy to understand, and repeatable. Animation is uniquely suited to this because it lets you: Illustrate abstract ideas visually (e.g., advocacy processes, decision pathways) Keep attention with motion and visual cues Streamline complex information into digestible chapters Adapt content for web, social channels, and virtual learning platforms By combining animation with thoughtful narrative structure and live footage, Arc & Crown Media helped create a training resource that volunteers can come back to again and again — whenever they need a refresher or want to share training with others. How Arc + Crown Media Can Help Your Organization At Arc + Crown Media, we specialize in strategic video production that helps organizations educate, train, and inspire their audiences. Whether you’re working with: Volunteers Clients or customers Employees and stakeholders Advocates or community members …we can help you build animated and live-action video series that turn complex ideas into clear, compelling content. We specialize in corporate and nonprofit video production that supports long-term communication strategies, not just one-off campaigns. Organizations work with us to create: Animated explainer videos Training and onboarding video libraries Internal communications from leadership teams Culture and employer branding videos Educational and advocacy content This is especially valuable for companies and nonprofits that need to communicate consistently across departments, locations, or audiences. For many of our clients, video becomes a recurring communication asset — helping them save time, improve message clarity, and increase engagement. Here’s what we bring to every project: ✨ Message strategy & script development 🎬 High-quality animated and live action production 📊 Content designed for multi-platform use 🤝 Collaborative creative process tailored to your mission Video isn’t just storytelling — it’s a strategic communication tool that scales your training, expands engagement, and aligns audiences around your mission. Ready to Make Video Work for You? If your organization needs: Training and onboarding content Advocacy or awareness campaigns Educational or mission-driven storytelling Animated explanation videos …video can be one of the most effective ways to communicate. Looking for Animated or Training Video Production in Canada? If your organization is planning: Volunteer or employee training programs Advocacy or awareness initiatives Internal communications strategies Educational content for clients or stakeholders Professional video production can dramatically improve how your message is understood and remembered. Arc + Crown Media is a Canadian video production company specializing in animated and live-action video content for training, internal communications, and advocacy. We help organizations communicate complex ideas clearly and connect with their audiences authentically. 👉 Contact Arc & Crown Media to learn how video can support your communication goals. Arc + Crown Media creates video content that helps organizations communicate clearly, connect authentically, and scale their impact. Let’s talk about your next video project and how we can help you achieve your goals.
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