Video marketing is rapidly gaining popularity and companies of all sizes are using it to promote their products and services online. Unfortunately, many organizations seem overwhelmed when it comes to producing videos that result in the ROI they’re looking for. Here are 7 mistakes that doom most corporate videos, and how to avoid them:

It used to be that the goal of a corporate video was to build awareness for your company or product. Now, the primary objective is almost always to generate leads and sales. Sometimes it’s also about raising money via crowdfunding, which we’ll talk about later.  Missing this point is the biggest mistake most people make when planning their videos.

You can’t just post any corporate video to YouTube and expect great results. There are other platforms you should consider, too. For example: Facebook advertising, LinkedIn advertising, and email marketing campaigns all work well with video content and can complement each other.

You can’t just run out onto location with a camera, start shooting, and expect things to go well. So many times I see people trying to save time by skipping out on thorough research, engagement with stakeholders, script writing, legal briefs… the list goes on.

It’s tempting to go with the lowest bidder. But, don’t forget about hidden costs like shipping fees, video hosting fees, legal disclaimers… and on top of that you have to pay for all your mistakes. If you’re using a low quality camera or shooting in low quality settings, your audience won’t thank you.  

This might be the most important mistake on this list, because it’s so often overlooked in favor of cost cutting. Just remember that there are three basic components to every video production project: pre-production, production, and post-production. And they’re all equally important.

Choosing the wrong kind of music for your corporate video production project can really damage your message. There are many things to consider, but most importantly you need to be sure the style of music fits your brand identity and motivates customers to take action.

In most cases, it’s a mistake to rely on organic search optimization or social media promotion alone. You should think about paid advertising and building your email list into your video marketing strategy for maximum results.

Those are 7 mistakes that doom most corporate videos to failure.  Now that you know them, you can avoid them.  It all comes down to knowing what you’re doing before you do it.  And if you know what you’re doing, creating videos for your business won’t break the bank and can potentially be very profitable for you and your company.

Are you thinking about producing your own video content, but would like a little more information first? Check out our extensive online course and become your own DIY video expert. If you’d prefer to let a professional team handle your video content, don’t hesitate to contact us here.  The team at Arc and Crown Media would be more than happy to help.

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