CTAs: WHERE, OH WHERE, SHOULD THEY GO

This post is part one of a two part series on CTAs – otherwise known as call-to-action messages.  In part two I’m going to discuss six different types of CTA messages.  In part one I want to focus on Placement.  Incredibly, close to 96% of all CTA messages appear at the end of a video.  Only 4% appear somewhere in the middle and a paltry .1% at the beginning.  Does that mean end-of-video CTAs deliver better results?  The short answer is no.

In fact, they have a conversion rate of 11%, while mid-video messages have a conversion rate of 17% – a 45% improvement. It’s also interesting to note that 20% of viewers bounce from videos that are a minute long and 40% from videos that are 2-3 minutes long.  That means a significant chunk of your viewers never even see an end-of-video message.

So if you’ve been putting your CTA messages at the end because that’s what you’ve always done, you may want to start experimenting with moving them closer to the beginning.

Don’t forget to check out part two, where I go over 6 different types of CTA messages and the reasons to use them.

If you’d like a professional team to handle your video content, don’t hesitate to send us an email [info@arcandcrown.com] or click  here if you’d like to book a free 30-min video consultation with one of our producers.  The team at Arc and Crown Media would be more than happy to help.

The post Call-to-Action Best Practices Pt 1: Placement appeared first on Arc and Crown Media.