3 Reasons Why a Corporate Video is Important for Your Company
July 20, 2022
Corporate Video
The task of creating a corporate video might not seem so easy. The process requires time, effort, planning and resources – something that small or large businesses with limited budgets might find challenging. However, if you think about it, the benefits of having a corporate video for your company can be more than just worth it. With the right video partners and strategy, a corporate video can strengthen your brand identity and establish trust among your target customers. It can also improve visibility on search engines and reach more people online. In this post, we will discuss 3 reasons why a corporate video is important for your company:
1. It Helps Establish and Strengthen Your Brand Identity
Corporate videos are an excellent way to strengthen your brand identity. This is because they allow you to create a consistent visual identity for your business. When someone views your video, they will learn about the company’s product or service offerings, company culture, and the type of customer service you provide. That’s why branding is key to a successful video marketing strategy. In your video, you can use your logo in the opening and closing credits, your catchphrase or slogan, and even the colour palette used in your branding. Once you create a brand identity for your company, you’ll want to establish it in all of your marketing channels. This includes your website, social media accounts, email marketing campaigns, and even the way you interact with your clients in person.
2. It Improves your Visibility on Search Engines
Another reason why a corporate video is important is that it improves your visibility on search engines. A video is a great tool for attracting and engaging potential clients. Once it’s published on your website, social media channels, and YouTube, it will drive more organic traffic to your site. Also, Google likes to rank videos higher than other forms of content because it knows how useful they are to the visitors of their website. That’s why you’ll often see first-page search engine results dominated by corporate videos. When you create a video for your company, think about the keywords that you want to rank for. Using relevant keywords in your video can help it appear among the top search engine results. Also, make sure to optimize your video with the right meta description and title so that it gets added to the appropriate search engine results page.
3. It Helps Increase Client Awareness and Engagement
Video marketing has also been proven to increase client engagement. Studies show that clients who watch corporate videos are 50% more likely to buy from the company. Moreover, these clients are also more likely to recommend your brand to their network. All in all, the investment in creating a corporate video is worth the return on investment. Corporate videos can also be used as a lead generation tool. You can create a branded video that educates clients about your product or service and guides them through the buying process. When you use a video as a lead generation tool, you create a more personal connection with your audience. Who better to educate customers about your brand and product or service offerings than the people who work for your company? That’s why a corporate video is important because it gives potential clients a more personal view of your business.
A corporate video is an excellent and effective way to strengthen your brand identity, increase client engagement, and improve your visibility and presence on search engines.
View some of the corporate videos we have produced here: https://www.arcandcrown.com/our-work
Video marketing continues to be a powerful way for professional services businesses to build relationships, communicate value, and connect authentically with potential clients. With more companies competing in digital spaces, your content must be thoughtful, professional, and designed to both engage and convert. Whether you're in accounting, law, consulting, or IT services, here are ten updated video ideas to help you stand out and strengthen your corporate communication strategy this year. 1. Launch AI-Driven Personalized Video Ads AI personalization is transforming video marketing. Create short, targeted video ads that adapt messaging based on viewer behavior or segment (e.g., small business owner vs. CFO). These videos perform well on platforms like LinkedIn, Instagram, and YouTube, and they can be dynamically inserted into email campaigns or websites for maximum ROI. 2. Share Modern Client Success Stories Customer success stories are still gold—but in 2025, authenticity and storytelling are key. Focus on emotional storytelling and results-driven narratives. Use cinematic techniques, remote video capture tools, or even augmented reality (AR) elements to immerse viewers in your client's journey and how your service made a real difference. 3. Create Explainer Videos with a Corporate Edge Explainer videos remain essential but should now reflect your brand’s tone and professionalism. Use sleek motion design and branded templates. Consider producing industry-specific explainer series (e.g., “Tax Tips for Startups” or “Data Compliance for SMEs”) to demonstrate thought leadership and value. 4. Build Interactive Tutorial Videos Interactive video is a rising trend in corporate training and communication. Add clickable elements, branching scenarios, and built-in assessments to make tutorial videos more engaging and trackable. These are ideal for onboarding clients or guiding them through digital products and service platforms. 5. Live Stream Webinars and Internal Events Livestreaming isn’t just for public webinars anymore—use it for internal comms too. Broadcast leadership updates, town halls, or team celebrations. For external use, stream panels, roundtables, or client Q&As. Tools like LinkedIn Live, Zoom Webinars, and even custom internal platforms support high-quality broadcasts with audience interaction. 6. Use Animated Videos to Break Down Complex Topics Animation is now essential in simplifying corporate messages—especially in finance, legal, and tech. In 2025, use animated explainers not just for customers, but also for internal education, investor relations, or recruitment. Keep visuals clean, inclusive, and on-brand for professionalism and impact. 7. Create Motion Graphics for Microlearning Motion graphics videos (15–60 seconds) are great for sharing insights, facts, or step-by-step guides. These snackable videos are perfect for internal communications, compliance training, or highlighting service stats on social media. Add subtle kinetic text and icons to maintain clarity without overwhelming the viewer. 8. Design Data-Driven Infographic Videos Combine data visualization with narration or music to tell data-rich stories. Whether it’s market trends, client stats, or industry benchmarks, infographic videos are now expected in quarterly reporting, ESG updates, and performance reviews. Embed them into presentations or share as social content. 9. Showcase Company Culture with Behind-the-Scenes Videos Today’s clients and talent want to work with values-driven firms. Culture videos are now strategic. Highlight diversity, inclusion, leadership philosophies, or sustainability initiatives. Follow team members through their day, show off your remote or hybrid culture, or highlight community outreach projects. 10. Launch a Thought Leadership Video Series Create an ongoing series where your executives or subject matter experts share insights on current industry challenges. Use short episodes (2–3 minutes) with strong branding, intro/outro music, and subtitles. This builds credibility, boosts SEO, and aligns with 2025’s demand for expert-led content over pure advertising. Video is no longer optional—it’s an essential tool in both external marketing and internal corporate communications. From personalized outreach to interactive client education and internal alignment, businesses in 2025 that leverage strategic video content will lead the conversation and capture more attention. Start with one or two of these video strategies and scale from there. With the right message and format, video will not only help you generate leads—it will elevate your professional brand and deepen relationships in every direction. Here are some video samples to give you some ideas of the possibilities - click here If you have any questions, please feel free to get in touch. We are always happy to help :)
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