5 Tips for Creating Video Engagement
February 6, 2023
When it comes to marketing and advertising your brand, video has become one of the most popular digital engagement strategies.
Recent statistics show that consumers prefer to watch videos than read text when looking for information. In order to effectively incorporate video into your digital marketing strategy, you need to understand the various factors that impact its effectiveness. After all, no two businesses are alike which means you shouldn’t expect your video marketing efforts to be equally effective for everyone. However, if you do want to start incorporating video as part of your overall digital marketing strategy, here are 5 tips you can implement right away:
1. Be transparent and honest
Perhaps the most important video marketing strategy you can implement is to be transparent and honest with your customers. Specifically, let them know why you are creating video content, how it helps them, and what kind of results you are hoping to see. It is important that you don’t hide behind the excuse of “digital marketing”, but rather let your customers know exactly how video marketing works and the benefits it has for them. If you are creating a tutorial video that explains your product’s features, future buyers can learn even more by seeing how it applies to their specific needs. When you are transparent, your customers know they can trust you more and they are more likely to share their reviews and testimonials with their friends and family.
2. Be human
You may be tempted to hide behind your company’s logo while filming videos, but that won’t win any friends. Instead, strive to be more human and let your personality shine through. Though it might be tempting to play it safe and stick to a scripted video script, this will make you come across as robotic and not very personable. Instead, try to add a bit of your own personality to every video you create.
3. Show, don’t just tell
While you may want to prove to your customers how great your video marketing strategy is, you should never forget the value of showing over telling. Let your customers experience your videos by incorporating both live and recorded footage with beautiful graphics and visuals. This can help provide a more engaging and interactive experience for your customers, which is ultimately better than just reading them a scripted description of your videos. Try to set up your videos in different settings so that they feel more authentically genuine. For example, you can take your customers on a virtual trip by filming your videos in different areas of your workplace.
4. Tell a story
One of the best video marketing strategies you can implement is to tell a story, one that connects with your customers on a personal level. By exploring different emotions and showing how your products can help people solve real-life problems, you can create a truly memorable experience for your customers. You can also incorporate user-generated content (UGC) by crowdsourcing topics and ideas for your story from your clients. For example, if your product is for businesspeople who are always on the go, you can create a story about how your product has helped a real person who has a problem that resembles theirs.
5. Use video analytics to understand your audience
One final video marketing strategy you need to implement is to use video analytics. Specifically, you should use tools such as Google Analytics and Amplitude to understand which videos are performing the best, which products are driving the most sales, and to help measure the effectiveness of your social media and email campaigns. By using these tools, you can create more targeted Facebook ads, ramp up email marketing campaigns, and see which types of content and language are driving the most engagement on your social media accounts.
Bottom line
When it comes to video marketing strategies, the best way to succeed is to be transparent and honest with your customers. Let them experience your videos by incorporating both live and recorded footage with beautiful graphics and visuals. You can also create a story that connects with your customers on a personal level, while using video analytics to help measure the effectiveness and effectiveness of your digital campaigns.
Video marketing continues to be a powerful way for professional services businesses to build relationships, communicate value, and connect authentically with potential clients. With more companies competing in digital spaces, your content must be thoughtful, professional, and designed to both engage and convert. Whether you're in accounting, law, consulting, or IT services, here are ten updated video ideas to help you stand out and strengthen your corporate communication strategy this year. 1. Launch AI-Driven Personalized Video Ads AI personalization is transforming video marketing. Create short, targeted video ads that adapt messaging based on viewer behavior or segment (e.g., small business owner vs. CFO). These videos perform well on platforms like LinkedIn, Instagram, and YouTube, and they can be dynamically inserted into email campaigns or websites for maximum ROI. 2. Share Modern Client Success Stories Customer success stories are still gold—but in 2025, authenticity and storytelling are key. Focus on emotional storytelling and results-driven narratives. Use cinematic techniques, remote video capture tools, or even augmented reality (AR) elements to immerse viewers in your client's journey and how your service made a real difference. 3. Create Explainer Videos with a Corporate Edge Explainer videos remain essential but should now reflect your brand’s tone and professionalism. Use sleek motion design and branded templates. Consider producing industry-specific explainer series (e.g., “Tax Tips for Startups” or “Data Compliance for SMEs”) to demonstrate thought leadership and value. 4. Build Interactive Tutorial Videos Interactive video is a rising trend in corporate training and communication. Add clickable elements, branching scenarios, and built-in assessments to make tutorial videos more engaging and trackable. These are ideal for onboarding clients or guiding them through digital products and service platforms. 5. Live Stream Webinars and Internal Events Livestreaming isn’t just for public webinars anymore—use it for internal comms too. Broadcast leadership updates, town halls, or team celebrations. For external use, stream panels, roundtables, or client Q&As. Tools like LinkedIn Live, Zoom Webinars, and even custom internal platforms support high-quality broadcasts with audience interaction. 6. Use Animated Videos to Break Down Complex Topics Animation is now essential in simplifying corporate messages—especially in finance, legal, and tech. In 2025, use animated explainers not just for customers, but also for internal education, investor relations, or recruitment. Keep visuals clean, inclusive, and on-brand for professionalism and impact. 7. Create Motion Graphics for Microlearning Motion graphics videos (15–60 seconds) are great for sharing insights, facts, or step-by-step guides. These snackable videos are perfect for internal communications, compliance training, or highlighting service stats on social media. Add subtle kinetic text and icons to maintain clarity without overwhelming the viewer. 8. Design Data-Driven Infographic Videos Combine data visualization with narration or music to tell data-rich stories. Whether it’s market trends, client stats, or industry benchmarks, infographic videos are now expected in quarterly reporting, ESG updates, and performance reviews. Embed them into presentations or share as social content. 9. Showcase Company Culture with Behind-the-Scenes Videos Today’s clients and talent want to work with values-driven firms. Culture videos are now strategic. Highlight diversity, inclusion, leadership philosophies, or sustainability initiatives. Follow team members through their day, show off your remote or hybrid culture, or highlight community outreach projects. 10. Launch a Thought Leadership Video Series Create an ongoing series where your executives or subject matter experts share insights on current industry challenges. Use short episodes (2–3 minutes) with strong branding, intro/outro music, and subtitles. This builds credibility, boosts SEO, and aligns with 2025’s demand for expert-led content over pure advertising. Video is no longer optional—it’s an essential tool in both external marketing and internal corporate communications. From personalized outreach to interactive client education and internal alignment, businesses in 2025 that leverage strategic video content will lead the conversation and capture more attention. Start with one or two of these video strategies and scale from there. With the right message and format, video will not only help you generate leads—it will elevate your professional brand and deepen relationships in every direction. Here are some video samples to give you some ideas of the possibilities - click here If you have any questions, please feel free to get in touch. We are always happy to help :)
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