Top Stats for Why You Want Video in your eLearning
February 7, 2020

ELEARNING: It’s one thing to say video has a great advantage over text learning, but it’s another thing entirely to present why. So, let’s look at some of the numbers.

What do Organizations Think of Video?

  1. 76% of people claim that they currently use video solutions at work ( Polycom )
  2. 96% of businesses say video help train employees better and faster ( Kaltura )
  3. 98% of organizations are predicted to use video as part of their digital learning strategy ( AmbientInsight )

Why is eLearning video desireable?

Amongst the multitude of benefits video has proven for eLearning, three points that stand out are:

  1. It’s convenient – video-based Learning can be completed at home or on the go
  2. It’s self-paced – a learner can choose his or her own pace to advance through the course
  3. It’s effective for knowledge retention – It is proven that video-based learning greatly increases retention of the course content

The advantage video has over text to instruct is that video:

  • Can be used to display a physical technique or process through demonstration, as opposed to a text tutorial
  • Can be used to summarize a unit by emphasizing key points
  • Can be used to generate emotional impact and engagement

What’s the science behind our love for video?

Now why do we love video so much? The answer is simple psychology. Psychology Today’s article “Video vs. Text: The Brain Perspective” , by Liraz Margalit, does a fantastic job of addressing this topic. Margalit explains that the human brain processes videos at a whopping 60,000 times faster than text. Since our brains are naturally wired to avoid cognitive stress, no one can blame us for preferring mediums that are “easily consumed” or “spoon-fed” to us. This subsequently allows our brains to focus more brainpower on associating with the content matter itself. Margalit writes, “When we watch a video, we become immersed in it and create an empathetic connection with the screen. If you want your visitors to fall in love with your content, it makes sense to deliver it via video… it is much easier for us to become emotionally attached to something we watch in a video than something we read in an article.”

But how effective is Video-Based eLearning, really?

When all is said and done, many of you want to know the value proposition presented – is this worth the time and money to pursue? You’re looking for facts about the effectiveness of video in training. KommiReddy Deepika supplies them in his article Video-Based Learning for Effective Training Programs:

What are the learners saying they want?

Here’s what studies have shown consumers want from your eLearning program:

– First and foremost, they want to learn regardless of age: 73% of adults consider themselves lifelong learners – and they are willing to pay for educational content if it advances their careers or personal lives.

– They want to learn from the comfort of their homes: 90% of students think that online learning is the same or better than a traditional classroom experience

– They want proof that they acquired their knowledge credibly: 57% of learners want learning that contributes to qualifications and certifications. This implies that they see and desire online learning to be a valid source of investment for credible, professional development.

– They want high quality, relevant and focused education: 76% of learners rank quality as important, followed by content that’s timely and relevant (69%) and has clear objectives (63%). Video is the solution to consistently meeting all three of these criteria amongst a large learning population.

Learners want more videos. Organizations want more video. Your brain wants more video. If you were on the fence before about adding video to your LMS or other eLearning solution, perhaps you may be rethinking that now.

Ready to take a hand at making your own video content? Check out our extensive online course to become your own DIY video making expert. Prefer to let a professional team handle your video content? Contact us here to get started with Arc and Crown Media!

Self-Recorded Video Production in Toronto: A Simple Process for Scalable, Professional Content

April 8, 2026
Self-recorded video is becoming one of the most effective ways for Toronto-based companies to communicate internally, train teams, and build a strong, authentic brand presence—without relying on full-scale production for every piece of content. But most teams hit the same challenges: What should we say? How do we make it look professional? How do we keep it consistent across teams? This guide breaks down a simple, repeatable self-recorded video process designed specifically for businesses in Toronto looking to scale their communication. In fast-moving industries like finance, healthcare, and tech across Toronto, video has become essential for: Internal communication across hybrid teams Employee training and onboarding Leadership messaging Company-wide updates Self-recorded video allows organizations to: Move faster without production bottlenecks Create more authentic, human content Reduce ongoing production costs Build a scalable internal content system The key is having the right structure and support in place. Step 1: Start With Clarity, Not Guesswork Before hitting record, successful teams align on strategy first. What Toronto Businesses Should Focus On: Define your objective Are you creating training content? Internal updates? Executive communication? Choose the right format Talking head, screen recording, or guided presentation? Work within your team’s capabilities Whether you're a downtown corporate office or a growing startup, your process should fit your resources. Structure your messaging clearly Simple, direct communication performs better than overproduced scripts. Get expert guidance when needed Strategic support early on prevents wasted time later. Clarity upfront saves time, budget, and internal friction. Step 2: Capture Content Your Team Feels Confident Creating Once the plan is clear, recording becomes easy and repeatable. Most Toronto teams are already equipped to film using: Smartphones Laptops or webcams Basic lighting setups What Makes the Biggest Impact: On-camera confidence Professionals aren’t always natural on video but some training can dramatically improve delivery. Simple technical setup Clean audio, proper framing, and lighting matter more than expensive gear. Test recordings A quick trial run avoids common mistakes. Flexible workflows Recording should fit into your team’s schedule, especially in busy corporate environments. The system ensures consistency and quality. Step 3: Turn Raw Footage Into Branded, Ready-to-Use Content This is where your videos become valuable business assets. Post-Production That Elevates Your Content: Edit for clarity and engagement Remove filler, tighten messaging, improve pacing. Repurpose content Turn one recording into multiple internal or external assets. Add branding Graphics, captions, and visual consistency reinforce your company identity. Deliver ready-to-use videos Content that can be immediately shared across teams or platforms. For Toronto organizations, this step is key to maintaining a professional standard at scale. Make Your Video Content Work Across Your Organization Creating content is only part of the equation—distribution drives impact. Teams often integrate self-recorded videos into: Internal communication platforms Learning and development systems HR onboarding processes Marketing and employer branding With the right system, your content doesn’t just get created—it gets used consistently across the business. Build a Scalable Video System (Not Just One-Off Content) The most effective companies in Toronto don’t treat video as a one-time project. They build a repeatable workflow that allows them to: Produce content consistently Maintain quality without slowing down Scale communication across departments Self-recorded video becomes a long-term business tool. Looking for Self-Recorded Video Support in Toronto? If your team is exploring how to implement self-recorded video effectively, having the right structure can make all the difference. From planning and on-camera training to editing and delivery, a clear process ensures your videos are not just created, but actually drive results. Contact us for more info https://www.arcandcrown.com/contact
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5 Tips - How Corporate Video Can Transform Your Business Communication

March 26, 2026
Discover how Toronto businesses can use corporate video to improve internal communication, engage audiences, and strengthen their brand with Arc & Crown Media.
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How Video Can Strengthen Your Corporate Brand Online

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Learn how corporate videos enhance communication, simplify complex messages, and strengthen brand identity—crafted by Toronto’s video specialists.

Advocate for Diabetes Canada

January 19, 2026
"Volunteer advocates are at the heart of Diabetes Canada’s efforts to bring about positive change. They represent the voice of the 11.7 million Canadians living with diabetes or pre-diabetes and speak for those who cannot speak up for themselves. Advocates help raise awareness of diabetes and the daily burden of living with the disease. They participate in Diabetes Canada advocacy campaigns and events across the country, and they help influence public policy by building relationships with elected officials in their ridings and promoting Diabetes Canada’s policy recommendations through their personal and professional networks. To support and grow this vital community, Diabetes Canada launched a new advocacy training series designed to make it easier than ever for people to get involved: Speak up & speak out Getting involved is easy Introducing Diabetes Advocacy 👉 Watch the videos and learn more here: DIABETES CANADA Bringing Advocacy to Life With Video Arc + Crown Media partnered with Diabetes Canada to help bring this important advocacy training to life through strategically designed animated videos, we helped make the training: 🎥 Clear and accessible Animation helped break down complex concepts into simple, visually engaging sequences, so viewers instantly grasp key ideas — like what advocacy is, how it works, and how they can participate. 📈 Action-oriented and motivating The pacing and progression were intentionally structured so someone watching could move from curiosity to confidence — ready to take action. Our approach ensured the advocacy training wasn’t just informative — it felt welcoming, inclusive, and empowering to volunteers from all walks of life. Why Animated Training Content Works Training and onboarding content — especially for volunteer programs and advocacy initiatives — needs to be engaging, easy to understand, and repeatable. Animation is uniquely suited to this because it lets you: Illustrate abstract ideas visually (e.g., advocacy processes, decision pathways) Keep attention with motion and visual cues Streamline complex information into digestible chapters Adapt content for web, social channels, and virtual learning platforms By combining animation with thoughtful narrative structure and live footage, Arc & Crown Media helped create a training resource that volunteers can come back to again and again — whenever they need a refresher or want to share training with others. How Arc + Crown Media Can Help Your Organization At Arc + Crown Media, we specialize in strategic video production that helps organizations educate, train, and inspire their audiences. Whether you’re working with: Volunteers Clients or customers Employees and stakeholders Advocates or community members …we can help you build animated and live-action video series that turn complex ideas into clear, compelling content. We specialize in corporate and nonprofit video production that supports long-term communication strategies, not just one-off campaigns. Organizations work with us to create: Animated explainer videos Training and onboarding video libraries Internal communications from leadership teams Culture and employer branding videos Educational and advocacy content This is especially valuable for companies and nonprofits that need to communicate consistently across departments, locations, or audiences. For many of our clients, video becomes a recurring communication asset — helping them save time, improve message clarity, and increase engagement. Here’s what we bring to every project: ✨ Message strategy & script development 🎬 High-quality animated and live action production 📊 Content designed for multi-platform use 🤝 Collaborative creative process tailored to your mission Video isn’t just storytelling — it’s a strategic communication tool that scales your training, expands engagement, and aligns audiences around your mission. Ready to Make Video Work for You? If your organization needs: Training and onboarding content Advocacy or awareness campaigns Educational or mission-driven storytelling Animated explanation videos …video can be one of the most effective ways to communicate. Looking for Animated or Training Video Production in Canada? If your organization is planning: Volunteer or employee training programs Advocacy or awareness initiatives Internal communications strategies Educational content for clients or stakeholders Professional video production can dramatically improve how your message is understood and remembered. Arc + Crown Media is a Canadian video production company specializing in animated and live-action video content for training, internal communications, and advocacy. We help organizations communicate complex ideas clearly and connect with their audiences authentically. 👉 Contact Arc & Crown Media to learn how video can support your communication goals. Arc + Crown Media creates video content that helps organizations communicate clearly, connect authentically, and scale their impact. Let’s talk about your next video project and how we can help you achieve your goals.
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