Get over fear: being on camera is scary, whether it’s a big TV camera, or just your computer webcam. You’ve probably heard that what draws viewers into your content is authenticity. However, it’s not easy to share your vulnerabilities, which is what authenticity often entails.

The biggest wave of nausea, whether for a public speaker or for someone appearing on camera, comes from imposter syndrome. Maybe what you’re saying sounds like common sense. Maybe it’s not that newsworthy. But consider that one person who didn’t know the information you had to share. That’s who your audience is. No content or video applies to everyone in the world. But if your video influenced one person, then it did its job. and sometimes, all it takes is influencing the one right person, to prove your video converts into leads, growth or opportunities.

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