Get ready for 2021
Who’s already planning goals for 2021? At this time of year, it’s inevitable to start looking towards the year ahead. But I also want to encourage you to think about right now. What can you start doing today to help you take off running at the start of the new year? If you’re looking to attract more business putting yourself in a position to be more visible to your target audience is a great place to start. It doesn’t need to cost a lot of money. It just takes commitment to be consistent.
Do your goals include more business?
Are you looking for more business as one of your goals? More importantly, are you willing to put in the work to generate more business? The companies that did best coming out of the last recession were the ones that invested more in their marketing instead of pulling back.
I know it’s a very challenging time, and while some industries are thriving right now, others are not. But I think it’s important to continue being in front of your target market and showcasing what you can help them with. Over the last 34 weeks I’ve been maintaining on of my goals of putting out a video each week trying to focus on content that is informative, helpful and authentic and it has worked very well for me.
I’ve not only had existing contacts keep me top of mind for video work I can assist them with, but I’ve also seen an influx of new people outside of my network reaching out to me. As we’re gearing up for the new year it seems a lot of people are thinking about their strategies for 2021. I’ve heard people at various events talk about wanting to get things going in the new year and step up their online presence. If you really want to set yourself up well you need to start investing the time in your strategy right now. Start by creating a list of topic ideas based on commonly asked questions you receive, lay out a content calendar and set deadlines for yourself. Being too busy can’t be an excuse; as small business owners we need to constantly be filling our pipeline, so I encourage you to make the commitment. Don’t get hung up on minor details or trying to be perfect, just get started and set yourself up for a successful 2021.
And as always if we can help you in any way through our coaching, connecting you to one of my marketing contacts, or helping you get started with creating your own video content like this, please reach out to us here.