Let’s look at some video stats from 2020. According to HubSpot, 71% of people watched more video in 2020 than they did a year ago. This comes to little surprise considering more people are staying home as the COVID-19 pandemic continues to affect Canadian public spaces and businesses. With this extra time spent indoors and watching video, let’s take a look at what content people are looking at and what this could mean for your marketing strategy.

Stats show people are using video to learn

Google reports stats that 65% of people use YouTube to help them solve a problem. There are fewer options for professionals to visit homes to fix household issues, and that combined with a growing DIY mentality has helped accelerate the rapid growth of online tutorials. We ourselves have even created our own online course for creating video content online with just a few simple tools and your smartphone – check it out here. Joining this trend and offering online advice and knowledge cements your place in people’s minds as an expert in your field. The biggest benefit of informational or educational content is that such videos are typically longer form, which means that viewers have the chance to engage with your brand for that much longer.

We are especially excited to see an influx of more self-produced video content on LinkedIn. Videos on LinkedIn generate 50% more views, according to LinkedIn. We’re seeing a growing trend towards video being used to empower not just corporate brands, but personal individuals and brands as well.

Stats show people still love social videos

Snapchat users watch 10 billion videos each day, according to Mashable. Meanwhile, MARKINBLOG has reported that more than 1 billion videos are viewed on TikTok every day. When in-person interactions are cut to an all-time low, we’re seeing a huge rise in interaction over social media. And video is the kingpin of social media content. Social media videos generate 1200% more shares than text and image content combined, according to a study covered in G2 Crowd.

This also means advertising on social media platforms is now more effective as well. Mobile video ad spend was observed to be around 72% of the total digital ad spend in 2020 (eMarketer). Of those, Facebook was the most popular platform, with 81% of marketers preferring it over others.

People are expecting video in their shopping experience

85% of consumers want to see more video content from brands (HubSpot). And 64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights). Considering how important video has become in marketing products, there is also strong speculation that shoppable ads will also become more common. Amazon, Instagram, and Netflix are all gearing up to make this a bigger possibility in the near future. This may certainly fit the bill for 2021, as people become more comfortable with shopping online instead of physically.

These are the insights from 2020 that outline an even bigger year than ever for video in 2021. We hope you’re as excited as we are to see how marketers continue to elevate their strategy using video. Got an idea planned yourself? Tell us about your budget and goal here! We can help you reach the audience you’re looking for.



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