LinkedIn Video: Ideas to Make The Best Use of Video for Your Channel
January 28, 2021

LinkedIn is a great platform for a very specifically tailored type of video content. Remember that LinkedIn is a business-orientated platform. In such an environment, there is probably no better strategy for growing your reach and interaction than revealing interesting, relevant, and useful insights into your industry niche. LinkedIn is a community where viewers are actively looking for sources of learning and information – and even more importantly, connections to the best people that offer that information. And the more actionable your insights, the better. As such we highly recommend that you aim to create all of your LinkedIn videos with this fact in mind. Don’t underestimate the value of thought leadership for growing your business. Your personal reputation contributes to your business’ reputation, and vice-versa.  The more actionable your insights, the better.

Here is what we recommend you start practicing in your LinkedIn video content to start leveraging your videos better.

Introduce yourself

A great way to get started on LinkedIn is with an introductory video. On LinkedIn, your content swims in a sea of content. You can’t expect every viewer to know who you are, and that’s ok – preferred even. This means you’re operating on the opportunity to create new connections.

People who don’t know who you are, naturally, are less likely to interact with your content because of that fact. In that case, make it as easy as possible for them to get to know you and create a short brand introduction video. It should help them understand what you do, what you hope to do, and what your main offerings are. Try to be quick to get into what you offer because that’s what people will latch onto first. Hook them in with a unique take on something, or special perspectives, or even what results that viewers can expect from listening to what you have to say.

Don’t be afraid to get creative and produce a video that is both entertaining and informative. In fact, we think all content should be “edu-taining” to some extent. Going a little out of the box is what creates buzz, which is the viral video jackpot that all video content creators strive for.

Other content ideas you should consider for LinkedIn:

Sneak peeks

Viewers are incentivized to be first in line, especially if it can be considered exclusive content. If you have a new event, product, or anything else you have coming up, sneak peeks are a nice way to get some early attention and get people excited about your future offerings.

Breaking industry news

Sharing the latest in industry news is a great way to not only showcase yourself as knowledgable about your field, but also provides a consistent stream of content which is incredibly important. When it comes to platforms like LinkedIn, or even Facebook and Twitter, the quantity and consistency of content outputted is just as important or even more important than the production quality in terms of building up an audience. There is only so much attention each post gets – casting the wider net with more overall content means the higher chance of hooking in viewers that care to follow your viewpoints and information.

Profile team members

Company culture is integral to how your business is perceived. A business that values its employees is more easily perceived as a business that takes confidence in its products and services. Profiling team members through video is a great way to humanize your brand further, which gives it more authenticity and reliability to potential clients or customers coming across your professional pages.

Event recaps

Events only last for a couple of days, at most. However, with video, you can promote and garner greater promotional value from those events than just those few days. Event recaps take the best highlights, and shows viewers what activities your business is fostering, and makes them excited to see what you have in store for the next event. Event highlight videos directly promote the next year’s event.

Interview experts

LinkedIn is a gathering of industry experts, and this is something that you would be absolutely remiss to not capitalize on. You probably already see many conversations, podcasts, and similar interviews going on in LinkedIn. Interviewing experts is a great way not only to create compelling content that people would be interested in watching, but is a valuable opportunity to connect better with thought leaders. It is equally beneficial for them for extra exposure to participate, making LinkedIn interviews a definite win-win situation. Just make sure to do your research in advance and get to know the speakers before conducting the interview.

Case studies/testimonials

Even if “word of mouth” does not occur as much physically, online reviews and similar community reviews are still some of the most effective ways to promote any given business, product or service. Sharing video case studies and testimonials from customers or recent clients is a fantastic way to promote yourself. People know when they are being sold to, but hearing similar peers praise your work tends to be a more authentic nudge towards your brand. This type of content also shows that you value feedback and customer reviews, which in and of itself is a good look for your brand.

Philanthropic work

Show what your business cares about, and what causes it supports. Brands today are not just about the product, they represent outlooks on life and humanitarian goals. Customers are looking less for “just business” nowadays and more for “impact.” Share a donation your company has made or any volunteer work that has occurred. It’s also common to share ways that the company gives back to its employees as well.

Capitalize on your winning content

Every so often you’ll post a video that just works, whether by drawing in huge viewing numbers, likes, engagement, comments, and so on. Not every video is a winner, and that’s why sometimes you just want to focus on putting out as much content as possible for better chances of getting that ringer. Then, when you’re on to a winner like this, capitalize on it. There’s a reason it’s popular. If you have an email chain, for instance, send it out to everyone on it with the word ‘video’ on the subject. If you have other marketing channels, like Facebook, post it on those too. And then, take note of why it did well, as this can lead to better video content decisions in the future as well.

Ready to take a hand at making your own video content? Check out our extensive online course to become your own DIY video making expert. Prefer to let a professional team handle your video content? Contact us here to get started with Arc and Crown Media!

 

 

Self-Recorded Video Production in Toronto: A Simple Process for Scalable, Professional Content

April 8, 2026
Self-recorded video is becoming one of the most effective ways for Toronto-based companies to communicate internally, train teams, and build a strong, authentic brand presence—without relying on full-scale production for every piece of content. But most teams hit the same challenges: What should we say? How do we make it look professional? How do we keep it consistent across teams? This guide breaks down a simple, repeatable self-recorded video process designed specifically for businesses in Toronto looking to scale their communication. In fast-moving industries like finance, healthcare, and tech across Toronto, video has become essential for: Internal communication across hybrid teams Employee training and onboarding Leadership messaging Company-wide updates Self-recorded video allows organizations to: Move faster without production bottlenecks Create more authentic, human content Reduce ongoing production costs Build a scalable internal content system The key is having the right structure and support in place. Step 1: Start With Clarity, Not Guesswork Before hitting record, successful teams align on strategy first. What Toronto Businesses Should Focus On: Define your objective Are you creating training content? Internal updates? Executive communication? Choose the right format Talking head, screen recording, or guided presentation? Work within your team’s capabilities Whether you're a downtown corporate office or a growing startup, your process should fit your resources. Structure your messaging clearly Simple, direct communication performs better than overproduced scripts. Get expert guidance when needed Strategic support early on prevents wasted time later. Clarity upfront saves time, budget, and internal friction. Step 2: Capture Content Your Team Feels Confident Creating Once the plan is clear, recording becomes easy and repeatable. Most Toronto teams are already equipped to film using: Smartphones Laptops or webcams Basic lighting setups What Makes the Biggest Impact: On-camera confidence Professionals aren’t always natural on video but some training can dramatically improve delivery. Simple technical setup Clean audio, proper framing, and lighting matter more than expensive gear. Test recordings A quick trial run avoids common mistakes. Flexible workflows Recording should fit into your team’s schedule, especially in busy corporate environments. The system ensures consistency and quality. Step 3: Turn Raw Footage Into Branded, Ready-to-Use Content This is where your videos become valuable business assets. Post-Production That Elevates Your Content: Edit for clarity and engagement Remove filler, tighten messaging, improve pacing. Repurpose content Turn one recording into multiple internal or external assets. Add branding Graphics, captions, and visual consistency reinforce your company identity. Deliver ready-to-use videos Content that can be immediately shared across teams or platforms. For Toronto organizations, this step is key to maintaining a professional standard at scale. Make Your Video Content Work Across Your Organization Creating content is only part of the equation—distribution drives impact. Teams often integrate self-recorded videos into: Internal communication platforms Learning and development systems HR onboarding processes Marketing and employer branding With the right system, your content doesn’t just get created—it gets used consistently across the business. Build a Scalable Video System (Not Just One-Off Content) The most effective companies in Toronto don’t treat video as a one-time project. They build a repeatable workflow that allows them to: Produce content consistently Maintain quality without slowing down Scale communication across departments Self-recorded video becomes a long-term business tool. Looking for Self-Recorded Video Support in Toronto? If your team is exploring how to implement self-recorded video effectively, having the right structure can make all the difference. From planning and on-camera training to editing and delivery, a clear process ensures your videos are not just created, but actually drive results. Contact us for more info https://www.arcandcrown.com/contact
Group of people in a meeting around a table, laptop in the center, discussing ideas, and taking notes.

5 Tips - How Corporate Video Can Transform Your Business Communication

March 26, 2026
Discover how Toronto businesses can use corporate video to improve internal communication, engage audiences, and strengthen their brand with Arc & Crown Media.
A professional in a white shirt types on a keyboard while working at a desk in a bright, modern office.

How Video Can Strengthen Your Corporate Brand Online

March 26, 2026
Learn how corporate videos enhance communication, simplify complex messages, and strengthen brand identity—crafted by Toronto’s video specialists.

Advocate for Diabetes Canada

January 19, 2026
"Volunteer advocates are at the heart of Diabetes Canada’s efforts to bring about positive change. They represent the voice of the 11.7 million Canadians living with diabetes or pre-diabetes and speak for those who cannot speak up for themselves. Advocates help raise awareness of diabetes and the daily burden of living with the disease. They participate in Diabetes Canada advocacy campaigns and events across the country, and they help influence public policy by building relationships with elected officials in their ridings and promoting Diabetes Canada’s policy recommendations through their personal and professional networks. To support and grow this vital community, Diabetes Canada launched a new advocacy training series designed to make it easier than ever for people to get involved: Speak up & speak out Getting involved is easy Introducing Diabetes Advocacy 👉 Watch the videos and learn more here: DIABETES CANADA Bringing Advocacy to Life With Video Arc + Crown Media partnered with Diabetes Canada to help bring this important advocacy training to life through strategically designed animated videos, we helped make the training: 🎥 Clear and accessible Animation helped break down complex concepts into simple, visually engaging sequences, so viewers instantly grasp key ideas — like what advocacy is, how it works, and how they can participate. 📈 Action-oriented and motivating The pacing and progression were intentionally structured so someone watching could move from curiosity to confidence — ready to take action. Our approach ensured the advocacy training wasn’t just informative — it felt welcoming, inclusive, and empowering to volunteers from all walks of life. Why Animated Training Content Works Training and onboarding content — especially for volunteer programs and advocacy initiatives — needs to be engaging, easy to understand, and repeatable. Animation is uniquely suited to this because it lets you: Illustrate abstract ideas visually (e.g., advocacy processes, decision pathways) Keep attention with motion and visual cues Streamline complex information into digestible chapters Adapt content for web, social channels, and virtual learning platforms By combining animation with thoughtful narrative structure and live footage, Arc & Crown Media helped create a training resource that volunteers can come back to again and again — whenever they need a refresher or want to share training with others. How Arc + Crown Media Can Help Your Organization At Arc + Crown Media, we specialize in strategic video production that helps organizations educate, train, and inspire their audiences. Whether you’re working with: Volunteers Clients or customers Employees and stakeholders Advocates or community members …we can help you build animated and live-action video series that turn complex ideas into clear, compelling content. We specialize in corporate and nonprofit video production that supports long-term communication strategies, not just one-off campaigns. Organizations work with us to create: Animated explainer videos Training and onboarding video libraries Internal communications from leadership teams Culture and employer branding videos Educational and advocacy content This is especially valuable for companies and nonprofits that need to communicate consistently across departments, locations, or audiences. For many of our clients, video becomes a recurring communication asset — helping them save time, improve message clarity, and increase engagement. Here’s what we bring to every project: ✨ Message strategy & script development 🎬 High-quality animated and live action production 📊 Content designed for multi-platform use 🤝 Collaborative creative process tailored to your mission Video isn’t just storytelling — it’s a strategic communication tool that scales your training, expands engagement, and aligns audiences around your mission. Ready to Make Video Work for You? If your organization needs: Training and onboarding content Advocacy or awareness campaigns Educational or mission-driven storytelling Animated explanation videos …video can be one of the most effective ways to communicate. Looking for Animated or Training Video Production in Canada? If your organization is planning: Volunteer or employee training programs Advocacy or awareness initiatives Internal communications strategies Educational content for clients or stakeholders Professional video production can dramatically improve how your message is understood and remembered. Arc + Crown Media is a Canadian video production company specializing in animated and live-action video content for training, internal communications, and advocacy. We help organizations communicate complex ideas clearly and connect with their audiences authentically. 👉 Contact Arc & Crown Media to learn how video can support your communication goals. Arc + Crown Media creates video content that helps organizations communicate clearly, connect authentically, and scale their impact. Let’s talk about your next video project and how we can help you achieve your goals.
Show More