3 Top Video Trends Going Into 2021
February 2, 2021
[VIDEO TRENDS] 2020 was a tough year. Businesses were challenged to change the way they connected to their audiences. So we want to share with you the three most common video trends we’ve been helping our clients with that you can expect to see more of in 2021.

One of the Biggest Video Trends: Virtual Events

Virtual events became the norm as physical gatherings around the world shut down.

Trade shows were some of the first to go virtual, broadcasting their keynotes and live panels through streaming platforms like Zoom, Hopin, and Streamyard.

At one of the events we worked on for Redstone Agency, sponsors were given virtual booths to promote their brand. Our team coordinated consulting and virtual filming sessions with each sponsoring brand, guiding them forward on how to present their product or service through a pre-recorded web-cam based video, mixed with powerpoint presentations and existing assets.

We also helped commercial brands, associations and nonprofit organizations capitalize on the use of dynamic video content for their virtual events. From pre-recorded panel discussions, to year in review highlight reels, and post-event thank you summaries. We’ve seen that there are two key advantages of virtual events; the ability to prepare content in advance to ensure the highest possible quality., as well as the ease of capturing your event footage to then package into great promotional content for the next event.

Based on the way 2021 is looking so far, it doesn’t seem like virtual events are going away anytime soon. So finding ways to make your event more interesting, such as through the use of snappy, quick-paced visual content is something you’ll want to consider.

 

Self-recorded content

In addition to large events, even regular face-to-face meetings have been reduced or eliminated. But business professionals still need to find a way to get in front of their target audience, and stay top of mind to their network.

Which is why we’ve seen a rise in self-recorded content. Anyone with a smartphone can record video content, which can then be spread on professional channels to build their brand. From personal stories, to educational tips, we’re seeing more fun and informational content being produced and shared. We even designed a master class purely to teach business owners how to make their own branded video content on a non-existent budget. We explain the process from A to Z starting with the equipment to procure, best practices for scripting, filming and editing, with private virtual coaching along the way. If you haven’t checked it out yet, you can do so at the link below.

 

Accessibility

Lastly, we are seeing a much-needed surge in accessible video content. Captions are becoming the norm, and in 2021 they will become mandatory for companies with 50 or more employees. Captions don’t just benefit viewers with disabilities, but a large portion of your main audience as well. On social channels, a huge number of videos are played without sound based on preference only, and they also give your video a boost in its SEO, as it gives search engines the text keywords to hone in on. So captions have become a must.

These are the big three trends we saw in 2020 that are sure to grow in practice in 2021. Now, do you need to produce video content for your company or personal brand? Reach out, we’d love to assist you. Check out our extensive online course to become your own DIY video making expert that can adapt to the latest video trends. Prefer to let a professional team handle your video content? Contact us here  to get started with Arc and Crown Media!

April 17, 2025
Video marketing continues to be a powerful way for professional services businesses to build relationships, communicate value, and connect authentically with potential clients. With more companies competing in digital spaces, your content must be thoughtful, professional, and designed to both engage and convert. Whether you're in accounting, law, consulting, or IT services, here are ten updated video ideas to help you stand out and strengthen your corporate communication strategy this year. 1. Launch AI-Driven Personalized Video Ads AI personalization is transforming video marketing. Create short, targeted video ads that adapt messaging based on viewer behavior or segment (e.g., small business owner vs. CFO). These videos perform well on platforms like LinkedIn, Instagram, and YouTube, and they can be dynamically inserted into email campaigns or websites for maximum ROI. 2. Share Modern Client Success Stories Customer success stories are still gold—but in 2025, authenticity and storytelling are key. Focus on emotional storytelling and results-driven narratives. Use cinematic techniques, remote video capture tools, or even augmented reality (AR) elements to immerse viewers in your client's journey and how your service made a real difference. 3. Create Explainer Videos with a Corporate Edge Explainer videos remain essential but should now reflect your brand’s tone and professionalism. Use sleek motion design and branded templates. Consider producing industry-specific explainer series (e.g., “Tax Tips for Startups” or “Data Compliance for SMEs”) to demonstrate thought leadership and value. 4. Build Interactive Tutorial Videos Interactive video is a rising trend in corporate training and communication. Add clickable elements, branching scenarios, and built-in assessments to make tutorial videos more engaging and trackable. These are ideal for onboarding clients or guiding them through digital products and service platforms. 5. Live Stream Webinars and Internal Events Livestreaming isn’t just for public webinars anymore—use it for internal comms too. Broadcast leadership updates, town halls, or team celebrations. For external use, stream panels, roundtables, or client Q&As. Tools like LinkedIn Live, Zoom Webinars, and even custom internal platforms support high-quality broadcasts with audience interaction. 6. Use Animated Videos to Break Down Complex Topics Animation is now essential in simplifying corporate messages—especially in finance, legal, and tech. In 2025, use animated explainers not just for customers, but also for internal education, investor relations, or recruitment. Keep visuals clean, inclusive, and on-brand for professionalism and impact. 7. Create Motion Graphics for Microlearning Motion graphics videos (15–60 seconds) are great for sharing insights, facts, or step-by-step guides. These snackable videos are perfect for internal communications, compliance training, or highlighting service stats on social media. Add subtle kinetic text and icons to maintain clarity without overwhelming the viewer. 8. Design Data-Driven Infographic Videos Combine data visualization with narration or music to tell data-rich stories. Whether it’s market trends, client stats, or industry benchmarks, infographic videos are now expected in quarterly reporting, ESG updates, and performance reviews. Embed them into presentations or share as social content. 9. Showcase Company Culture with Behind-the-Scenes Videos Today’s clients and talent want to work with values-driven firms. Culture videos are now strategic. Highlight diversity, inclusion, leadership philosophies, or sustainability initiatives. Follow team members through their day, show off your remote or hybrid culture, or highlight community outreach projects. 10. Launch a Thought Leadership Video Series Create an ongoing series where your executives or subject matter experts share insights on current industry challenges. Use short episodes (2–3 minutes) with strong branding, intro/outro music, and subtitles. This builds credibility, boosts SEO, and aligns with 2025’s demand for expert-led content over pure advertising. Video is no longer optional—it’s an essential tool in both external marketing and internal corporate communications. From personalized outreach to interactive client education and internal alignment, businesses in 2025 that leverage strategic video content will lead the conversation and capture more attention. Start with one or two of these video strategies and scale from there. With the right message and format, video will not only help you generate leads—it will elevate your professional brand and deepen relationships in every direction. Here are some video samples to give you some ideas of the possibilities - click here If you have any questions, please feel free to get in touch. We are always happy to help :)
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