Adopt Accessible Practices Now to Future-Proof Your Videos
By 2031 people at risk of disability and people with disabilities will represent 40% of total income in Ontario. That is a massive portion of the public that you are losing if you’re not considering their individual needs.
In Ontario, accessibility is required by law, specifically the Accessibility for Ontarians with Disabilities Act.
Today, accessibility consideration is a MUST from a legal and ethical standpoint. For videos, here’s what you can do.
You can add captions, either closed captions that can be turned on or off, or open captions that are built into the video.
Having a downloadable transcript of your video readily available for viewers is also a good idea.
For users with difficulty seeing, audio descriptions are voiced explanations of what’s happening on screen, like “Woman enters a building and sits in the lobby.”
Finally there are color design choices to be aware of. Know the color combinations that would be difficult to discern to users with colorblindness, especially for graphic text and images.
By 2031 40% of the working population is projected to have a disability or be at risk of having a disability. Make sure your content is accessible to everyone.
Interested in creating accessible, AODA-compliant videos, or turning existing videos into AODA-compliant content? Contact us here and we can get your web video content set for AODA standards! Ready to take a hand at making your own video content? Check out our extensive online course to become your own DIY video making expert.