[How to Promote Your Videos on Social Media: Transcript]  Something that is often overlooked when people start creating digital content is how they’re going to buildup an audience for it.

Thought leadership marketing isn’t a “build it and they will come” situation. You need to offer real solutions to real problems or challenges.  You have to leave the viewer with something valuable they didn’t know before they watched your video.  And your work isn’t done after you posted the video, either.  Try promoting your videos through boost campaigns.  And post them anywhere your target audience spends time.  Make it easy for them to find it.  Don’t be passive and hope people see it – be active and make it hard for them NOT to see it.


So let’s say you’ve already gone through the process of creating a great video that you know speaks to your target audience.

Know Your Audience

First, determine the best platforms to share this content. I’m a proponent of posting video assets on as many channels as possible. But I also believe in only leveraging channels that will reach your target audience. Personally, I create my videos with my LinkedIn audience in mind. Why? Because I know that’s where the audience I want to reach will see them.

Stay Active Online

After posting the video, the next step is to engage with your audience.  It can’t just be you posting content and then ignoring it. All relationships are reciprocal. So if someone in your network comments on your video, be sure to reply.  Every unanswered comment is a lost opportunity to engage with a prospective customer.

Ask For Help

Another successful tactic, especially if you’re new to put out content, is asking contacts you know well to like, share and comment on your posts. It could be friends, clients, work colleagues – anyone that would love to help you.  Just make it easy for them.  Share it with a note asking them to check it out. Their engagement will expose your content to a wider audience while you slowly build an audience of people interested in the topics you’re an expert in.

In summary: decide what platforms are a priority, start cultivating relationships on that platform, and don’t be scared to ask for help. Focusing on these three simple tactics will help you build a following.

I hope you found this video useful.  If there are any specific topics or questions you’d like me to cover in an upcoming video, don’t hesitate to comment below or email us.

Are you thinking about producing your own video content, but would like a little more information first? Check out our extensive online course and become your own DIY video expert. If you’d prefer to let a professional team handle your video content, don’t hesitate to contact us here.  The team at Arc and Crown Media would be more than happy to help.

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