[Leveraging Content: Transcript] The saying “get the most bang for your buck” is very true when it comes to video content creation. You’ve spent time and in some cases money thinking of a concept, developing a script, filming and editing, so you want to ensure that video gets the most mileage possible.
I’ve talked before about knowing your target audience and target platform you’re creating content for. I think that’s very important as it’s difficult to focus on creating content for anyone anywhere. However after you’ve created a video with say your LinkedIn audience in mind, you can still re-purpose it in various other ways.
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In addition to uploading my video to my personal LinkedIn page, which is where I get the most engagement, I also ensure it’s on my company’s LinkedIn page, along with uploading it natively to various other company social pages such as Facebook and Twitter.
We also upload the video to youtube, as this is not only a great place to host your content which can then be easily searched in the future if you ever want to use the video for another purpose, but you can also use the links generated to share your content in a variety of other ways.
Search Engine Optimization
In order to assist with my website’s SEO, my team takes the video I’ve created and repurposes it as a blog. They embed the youtube video file and use my transcript as the copy. Super quick and very effective. And we also use my videos as the basis for bi-weekly email outreach to those that have signed-up for my newsletter on DIY filming tips.
So as you can see there are many ways you can leverage your video content once it is created to get the most reach possible.I hope this video gave you some ideas, and as always let me know if I can assist you further.
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