Corporate video is an amazing tool to introduce your target audience to your product or service. But what takes a video from good to great? Here are 11 steps to great corporate video that will make your brand stand out from the competition and generate a great first impression with potential customers

1. Provide important information about your company or product. The video should be engaging and informative. You don’t need to focus on every detail, but rather highlight its most important features and benefits.

2. Keep the content short and concise, especially if it’s meant for social. Keeping your video content under 60 seconds is ideal. Too long or providing too much information can cause viewers to lose interest.

3. Have a strong call to action at the end of the video so viewers know what they should do next.

4. Keep videos simple and focused. If you watch high-end brand commercials, most use clean and elegant branding.

5. If your video requires shooting on location, scope out the locations in advance, ideally during the time of day you plan on filming. That will allow you to come prepared with the equipment you need to deliver on your vision.

6. Gather testimonials from current clients about how you have helped, this will give your viewers a realistic idea of who you are and what you do.

7. Use on-screen graphic text callouts to help viewers focus on your key messages.

8. Use YouTube as a hosting platform to keep all your videos in one place. It’s free of charge!

9. Push your content out on all relevant platforms, including your website, blogs, social media sites, as well as in a press release.

10. Ensure every decision you make in the production of your video serves the objective you set out to achieve and speaks to the audience you’re trying to reach.

11. Finally, to increase views and ensure your video is seen by as many people as possible, take advantage of paid ads and boost campaigns on Facebook, YouTube and Linkedin.

The days of videos being optional, a luxury or a nice-to-have are long gone.  The rise of social media was the last domino to fall making video a vital ingredient to the success of every company.  And if video is new to you and your marketing efforts, we hope these 11 steps to great corporate video help guide you on what’s sure to be an exciting and interesting journey.

Interested in creating a video for your company or thinking about producing your own video content?  Contact us here to get started with Arc and Crown Media!  And feel free to check out our extensive online course and become your own DIY video expert. If you’d prefer to let a professional team handle your video content, don’t hesitate to contact us here.  The team at Arc and Crown Media would be more than happy to help.

The post 11 Ways to Produce Great Corporate Video appeared first on Arc and Crown Media.