You Shot A Video For Your Business! …Now What?
September 16, 2019

We’ve had a lot of corporate clients come up to us with amazing, innovative video ideas that we love. Many of them carry a clear vision of what they want all the way through scripting, production, all the way down to the final edit. But when it comes to actually getting the video out to the public, suddenly they have no clue what to do with it.

That’s completely normal. Promoting video content online is like trying to be seen wearing blue in the middle of the ocean. But what value does your video have if it’s not seen? Not to fear, here are the starting steps, and some more advanced tips we suggest you try out if you want to stand out in the sea of digital content that we live in today.

STEP 1: UPLOAD VIDEO(S) TO YOUTUBE/ VIMEO/ WISTIA

This step seems obvious, but the differentiating factor is how you put up your videos on these sites. Why? Because of SEO. In any platform with massive amounts of content being uploaded each second, you have to know how the platform works to rank your video as more relevant over others. This topic is so important that we have a separate blog all about this topic here. The in-a-nutshell of it is that it’s all about knowing the keywords to use which your target market would be searching for.

Also, don’t underestimate the power and cost-effectiveness of using paid ads on places like YouTube. Speak to us here about options for paid ads on this platform.

STEP 2: POST VIDEO(S) ON YOUR WEBSITE TO HELP CONVERT VISITORS & IMPROVE SEO

Embed your video(s) on the pages where the video will most likely be viewed in full. To embed a YouTube video, click the “Share” button and select “embed.” Then copy-paste the text into your website’s source code.

When people engage with your video, that engagement is noticed by search engines like Google who rank your site higher because it has more relevance to the users. As a result, you want to place videos where they make sense to be played.

For example:

  • Company profile or culture videos can go in your About Us page
  • Product videos or webinars are great on the pages actually promoting those products
  • Consistent educational content can be posted on FAQ pages or into a blog post where you write additional copy to accompany the video itself.

STEP 3: UPLOAD VIDEO(S) TO YOUR SOCIAL PLATFORMS (LINKEDIN, FACEBOOK, TWITTER & INSTAGRAM)

Social is where most online content live now. You might feel tempted to just copy-paste a YouTube link and post it. The issue with this is that the views within platforms like Facebook do not contribute to the views on YouTube. That’s why you sometimes see YouTubers include a picture image of their video, but then supply the link in a comment for audiences to properly be directed to the YouTube site. If you are looking at building up a following on YouTube then you can take this route, or similarly you could post a direct link to a page on your website where the video lives. However remember this is one extra step for the viewer.

If pure engagement is the priority, the best practice for videos on social media is to upload the video directly onto the platform so that it will auto-play within the feed.

Here are some extra tips for your videos on social media:

  • Add an informative or witty caption that tells viewers why they should care to watch your content
  • At the end of the post, use hashtags to help viewers find your content
  • Consider tagging individuals/organizations that you think would enjoy the video
  • You can add the video to your bio (company and/or personal) for some extra reach
  • Consumers trust content more from individuals than they do from corporations, so encourage your employees or co-workers to share or interact with company content on their personal pages
  • You can pin your video post at the top of your Facebook & Twitter feed so that it stays a focal point and get the most interactions possible
  • Know which platform is best for your target audience: LinkedIn is great for B2B audiences, whereas Facebook, Twitter and Instagram cater better to B2C demographics.

Speak to us about options for paid ads on these platforms. Ads on social media are very customizable; you can set daily and total budgets with specific time-frames to run the campaign as well as micro-target your key audience to effectively reach viewers.

Target the People That Will Watch: Your Friends, Family, and Industry

If there are any group pages relevant to your industry or target market you should post your videos there. Oftentimes clients don’t want to sound too promotional on social media. A way to share your video without feeling too promotional would be to ask for feedback. Something along the lines of “Would love to know what you think of ‘x’” works well – people are more likely to respond if you ask a question or encourage them to give you feedback.

Capitalize on your co-workers, vendors, friends, family; they’re the most likely to engage with your content. Ask them to share, comment, and like the videos you post so that it will get more reach into their networks.

Here are ways to engage with your existing following.

Option 1: Email Campaign

Either through your company newsletter if you have one, or a specific email campaign, you can send the video and/or link to a blog where the video(s) is featured, on a monthly or bi-monthly basis to your email list.

Encourage your email list to share with anyone they think may find the content interesting or useful.

Tip 1: Adding the word “video” in an email subject line boosts open rates by 19%

Tip 2: Make sure to embed in your email a clickable screenshot photo from the video with a play button overlay to encourage viewers to click, along with a clickable text link for those whose email blocks photos

Option 2: Email Signature

Consider adding a clickable link at the bottom of your signature which links to a youtube playlist or a specific landing page on your website where the video(s) is housed.

Ensure the copy you use is enticing: “See videos on some of our favourite products here”

Option 3: Presentations/Events

Videos are a great tool to kick-off a presentation or event, capture audiences’ attention, and give them a better idea of your brand. They can also be used throughout to supplement information and drive home a point.

Option 4: Partnerships

Pass these videos along to any companies that you have or can create partnerships with to post on their own website or social channels – ex. Sister companies, vendors, related associations. It’s free content for them to post and associate themselves with, and in turn you’re getting access to their network.

Be shameless about asking friends, colleagues, vendors, and clients about sharing your video content. You spend a lot of time planning and executing video projects and most often others would be happy to help and share this great content.

 

Paid Strategy

Beyond all of the free strategies mentioned above – which heavily rely on the network you already have around you, a paid video ad strategy could be effective and not that expensive depending on various factors. Let us know if you’d like to be connected with our partners that can provide more information on a paid strategy option.

 

Future Video Considerations

Overtly promotional content is necessary and helpful in certain situations (ex. Front page of your website where viewers are searching out relevant info on your product or service), however on social and for ‘pull content’ that pulls target audiences to want to learn more about your brand, try to develop content that is educational and/or entertaining in some way. People are more likely to share content that they find humorous or will make them look well informed when sharing online.

At Arc and Crown we want you to get the most out of great video. To learn more about what we do at  Arc and Crown Media Inc ,  please click here . If you have any questions about how we can help you,  contact us here . 

 

Self-Recorded Video Production in Toronto: A Simple Process for Scalable, Professional Content

April 8, 2026
Self-recorded video is becoming one of the most effective ways for Toronto-based companies to communicate internally, train teams, and build a strong, authentic brand presence—without relying on full-scale production for every piece of content. But most teams hit the same challenges: What should we say? How do we make it look professional? How do we keep it consistent across teams? This guide breaks down a simple, repeatable self-recorded video process designed specifically for businesses in Toronto looking to scale their communication. In fast-moving industries like finance, healthcare, and tech across Toronto, video has become essential for: Internal communication across hybrid teams Employee training and onboarding Leadership messaging Company-wide updates Self-recorded video allows organizations to: Move faster without production bottlenecks Create more authentic, human content Reduce ongoing production costs Build a scalable internal content system The key is having the right structure and support in place. Step 1: Start With Clarity, Not Guesswork Before hitting record, successful teams align on strategy first. What Toronto Businesses Should Focus On: Define your objective Are you creating training content? Internal updates? Executive communication? Choose the right format Talking head, screen recording, or guided presentation? Work within your team’s capabilities Whether you're a downtown corporate office or a growing startup, your process should fit your resources. Structure your messaging clearly Simple, direct communication performs better than overproduced scripts. Get expert guidance when needed Strategic support early on prevents wasted time later. Clarity upfront saves time, budget, and internal friction. Step 2: Capture Content Your Team Feels Confident Creating Once the plan is clear, recording becomes easy and repeatable. Most Toronto teams are already equipped to film using: Smartphones Laptops or webcams Basic lighting setups What Makes the Biggest Impact: On-camera confidence Professionals aren’t always natural on video but some training can dramatically improve delivery. Simple technical setup Clean audio, proper framing, and lighting matter more than expensive gear. Test recordings A quick trial run avoids common mistakes. Flexible workflows Recording should fit into your team’s schedule, especially in busy corporate environments. The system ensures consistency and quality. Step 3: Turn Raw Footage Into Branded, Ready-to-Use Content This is where your videos become valuable business assets. Post-Production That Elevates Your Content: Edit for clarity and engagement Remove filler, tighten messaging, improve pacing. Repurpose content Turn one recording into multiple internal or external assets. Add branding Graphics, captions, and visual consistency reinforce your company identity. Deliver ready-to-use videos Content that can be immediately shared across teams or platforms. For Toronto organizations, this step is key to maintaining a professional standard at scale. Make Your Video Content Work Across Your Organization Creating content is only part of the equation—distribution drives impact. Teams often integrate self-recorded videos into: Internal communication platforms Learning and development systems HR onboarding processes Marketing and employer branding With the right system, your content doesn’t just get created—it gets used consistently across the business. Build a Scalable Video System (Not Just One-Off Content) The most effective companies in Toronto don’t treat video as a one-time project. They build a repeatable workflow that allows them to: Produce content consistently Maintain quality without slowing down Scale communication across departments Self-recorded video becomes a long-term business tool. Looking for Self-Recorded Video Support in Toronto? If your team is exploring how to implement self-recorded video effectively, having the right structure can make all the difference. From planning and on-camera training to editing and delivery, a clear process ensures your videos are not just created, but actually drive results. Contact us for more info https://www.arcandcrown.com/contact
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5 Tips - How Corporate Video Can Transform Your Business Communication

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Discover how Toronto businesses can use corporate video to improve internal communication, engage audiences, and strengthen their brand with Arc & Crown Media.
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How Video Can Strengthen Your Corporate Brand Online

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Learn how corporate videos enhance communication, simplify complex messages, and strengthen brand identity—crafted by Toronto’s video specialists.

Advocate for Diabetes Canada

January 19, 2026
"Volunteer advocates are at the heart of Diabetes Canada’s efforts to bring about positive change. They represent the voice of the 11.7 million Canadians living with diabetes or pre-diabetes and speak for those who cannot speak up for themselves. Advocates help raise awareness of diabetes and the daily burden of living with the disease. They participate in Diabetes Canada advocacy campaigns and events across the country, and they help influence public policy by building relationships with elected officials in their ridings and promoting Diabetes Canada’s policy recommendations through their personal and professional networks. To support and grow this vital community, Diabetes Canada launched a new advocacy training series designed to make it easier than ever for people to get involved: Speak up & speak out Getting involved is easy Introducing Diabetes Advocacy 👉 Watch the videos and learn more here: DIABETES CANADA Bringing Advocacy to Life With Video Arc + Crown Media partnered with Diabetes Canada to help bring this important advocacy training to life through strategically designed animated videos, we helped make the training: 🎥 Clear and accessible Animation helped break down complex concepts into simple, visually engaging sequences, so viewers instantly grasp key ideas — like what advocacy is, how it works, and how they can participate. 📈 Action-oriented and motivating The pacing and progression were intentionally structured so someone watching could move from curiosity to confidence — ready to take action. Our approach ensured the advocacy training wasn’t just informative — it felt welcoming, inclusive, and empowering to volunteers from all walks of life. Why Animated Training Content Works Training and onboarding content — especially for volunteer programs and advocacy initiatives — needs to be engaging, easy to understand, and repeatable. Animation is uniquely suited to this because it lets you: Illustrate abstract ideas visually (e.g., advocacy processes, decision pathways) Keep attention with motion and visual cues Streamline complex information into digestible chapters Adapt content for web, social channels, and virtual learning platforms By combining animation with thoughtful narrative structure and live footage, Arc & Crown Media helped create a training resource that volunteers can come back to again and again — whenever they need a refresher or want to share training with others. How Arc + Crown Media Can Help Your Organization At Arc + Crown Media, we specialize in strategic video production that helps organizations educate, train, and inspire their audiences. Whether you’re working with: Volunteers Clients or customers Employees and stakeholders Advocates or community members …we can help you build animated and live-action video series that turn complex ideas into clear, compelling content. We specialize in corporate and nonprofit video production that supports long-term communication strategies, not just one-off campaigns. Organizations work with us to create: Animated explainer videos Training and onboarding video libraries Internal communications from leadership teams Culture and employer branding videos Educational and advocacy content This is especially valuable for companies and nonprofits that need to communicate consistently across departments, locations, or audiences. For many of our clients, video becomes a recurring communication asset — helping them save time, improve message clarity, and increase engagement. Here’s what we bring to every project: ✨ Message strategy & script development 🎬 High-quality animated and live action production 📊 Content designed for multi-platform use 🤝 Collaborative creative process tailored to your mission Video isn’t just storytelling — it’s a strategic communication tool that scales your training, expands engagement, and aligns audiences around your mission. Ready to Make Video Work for You? If your organization needs: Training and onboarding content Advocacy or awareness campaigns Educational or mission-driven storytelling Animated explanation videos …video can be one of the most effective ways to communicate. Looking for Animated or Training Video Production in Canada? If your organization is planning: Volunteer or employee training programs Advocacy or awareness initiatives Internal communications strategies Educational content for clients or stakeholders Professional video production can dramatically improve how your message is understood and remembered. Arc + Crown Media is a Canadian video production company specializing in animated and live-action video content for training, internal communications, and advocacy. We help organizations communicate complex ideas clearly and connect with their audiences authentically. 👉 Contact Arc & Crown Media to learn how video can support your communication goals. Arc + Crown Media creates video content that helps organizations communicate clearly, connect authentically, and scale their impact. Let’s talk about your next video project and how we can help you achieve your goals.
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