How To Get The Most Out Of Your Video Production Services
September 13, 2019

As a video production agency in Toronto, the experts at  Arc and Crown Media Inc.  have the experience and tools needed to craft an engaging, educating and entertaining video. We believe in providing clients with video content that compels emotions and drives action.

If you are considering a video production company to help you market your business services , promote an event or for another project, you want to get the most out of your experience and ensure that you get what you pay for. Here’s how to know that you’re getting quality video production services.

Your video agency should have the best production and post-production tools.

Find out whether the video production team assigned to your project understands your needs and has the capacity to achieve your unique goals. When you work with us, we listen to your ideas and then convert your creative vision into a memorable video. This is possible due to the following facilities and features that we offer clients:

  • Video Resolution (HD Cameras)
  • Camera Shakiness (Fixed with Tripods or Stabilizers)
  • Sound Quality (Dedicated microphones)
  • B-Roll Quality
  • Text on Screen
  • Logo Animation
  • Scriptwriting
  • Lighting

To speed up the script-writing process, allow your producer to assist.

We suggest letting your producer either manage or help develop your script. The script is the heart of your production and your actors, shots, locations, and most importantly your overall budget will be entirely dependent on it. The producer should bring their expertise to write and/or develop the script so that it reads out optimally for video, and is concise in getting its message across.

Make sure your producer can communicate your message.

At the end of the day, the most important thing to ask your producer is whether the video can convey your message properly. While high-quality cameras, dedicated audio recorders, and professional lighting are all wonderful to have on set and greatly spur the interest in your video, they are not the core of video production. When you want to create a video that brings results, you want a producer that can not only bring those elements together (cameras, sound, and lighting) but can also communicate through the video script the main point that you need to get across to your viewers.

You also need to make sure that your producer inspects the location before filming, keeps track of the number of on-screen actors as well as examines the product or service you want to promote.

A professional producer should ask the right questions.

When your producer (or contact person) asks the right questions, you can expect to receive quality services. They should also guide you towards solutions that will meet your needs and resources. Ultimately, the goal of a producer should be to try to comprehend the goal of your video, the reason you want to create a video, the kind of message you’re trying to get out, and the audience you’re trying to speak to. They should then understand how to piece it together while keeping your location, shoot time and budget in mind.

A few questions you can ask your producer are:

  • How many rounds of revisions do you provide?
  • Do you bring lighting for the set?
  • What steps do you take in pre-production to ensure a good shoot?

Beware of producers or videographers that promise to fit all their services within your budget. Remember that your video production will involve many costs (cast, equipment, post-production, etc.), so it is better to know all your costs upfront than face them after your video is ready.

Producers that assess your budget and explain what you can achieve at that price are likely to be trusted. You can expect higher quality from them as they understand the original cost of each line item and can, therefore, stretch your dollar more than those who are unaware of pricing and may end up overpromising.

Working with Arc and Crown Media Inc.

When it comes to the professional film set, time is limited, and quality video content needs to be made. You need an expert team that has traversed the content creation landscape time and time again to guide you through the process and maximize your investment.

Arc and Crown Media Inc.  is equipped with years of dedicated experience and an extensive roster of professional crew members to ensure you have exactly what you need and that production obstacles are always just stepping stones for creative solutions. We also treat all of our clients’ brands as if they were our very own, especially if you can provide us with your own branding guidelines.

If these are not sufficient reasons to hire our video production company, we give you two more:

Collaborative revisions.

Our diverse, creative team works closely with you to first derive the core beliefs and values of your brand, and then present the first draft after filming on a collaborative video platform that you can share and comment on. From there, we revise until perfection.

HD quality and compressed for web.

When investing in a project, you want a partner that won’t just perform the bare minimum. At  Arc and Crown Media Inc. , we are dedicated to providing real, tangible value, ensuring you get the most out of your dollar spent. In other words, we assure the highest quality video production and guarantee that the video plays as intended anytime and anywhere. We compress our videos for the web to ensure the perfect balance between the two and safely store your footage for added measure.

Choosing our team is the next step to achieving great video results, and it will be a decision you’ll never regret. To learn more about what we do at   Arc and Crown Media Inc. please click here . If you have any questions about how we can help you,  contact us here

 

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Video marketing continues to be a powerful way for professional services businesses to build relationships, communicate value, and connect authentically with potential clients. With more companies competing in digital spaces, your content must be thoughtful, professional, and designed to both engage and convert. Whether you're in accounting, law, consulting, or IT services, here are ten updated video ideas to help you stand out and strengthen your corporate communication strategy this year. 1. Launch AI-Driven Personalized Video Ads AI personalization is transforming video marketing. Create short, targeted video ads that adapt messaging based on viewer behavior or segment (e.g., small business owner vs. CFO). These videos perform well on platforms like LinkedIn, Instagram, and YouTube, and they can be dynamically inserted into email campaigns or websites for maximum ROI. 2. Share Modern Client Success Stories Customer success stories are still gold—but in 2025, authenticity and storytelling are key. Focus on emotional storytelling and results-driven narratives. Use cinematic techniques, remote video capture tools, or even augmented reality (AR) elements to immerse viewers in your client's journey and how your service made a real difference. 3. Create Explainer Videos with a Corporate Edge Explainer videos remain essential but should now reflect your brand’s tone and professionalism. Use sleek motion design and branded templates. Consider producing industry-specific explainer series (e.g., “Tax Tips for Startups” or “Data Compliance for SMEs”) to demonstrate thought leadership and value. 4. Build Interactive Tutorial Videos Interactive video is a rising trend in corporate training and communication. Add clickable elements, branching scenarios, and built-in assessments to make tutorial videos more engaging and trackable. These are ideal for onboarding clients or guiding them through digital products and service platforms. 5. Live Stream Webinars and Internal Events Livestreaming isn’t just for public webinars anymore—use it for internal comms too. Broadcast leadership updates, town halls, or team celebrations. For external use, stream panels, roundtables, or client Q&As. Tools like LinkedIn Live, Zoom Webinars, and even custom internal platforms support high-quality broadcasts with audience interaction. 6. Use Animated Videos to Break Down Complex Topics Animation is now essential in simplifying corporate messages—especially in finance, legal, and tech. In 2025, use animated explainers not just for customers, but also for internal education, investor relations, or recruitment. Keep visuals clean, inclusive, and on-brand for professionalism and impact. 7. Create Motion Graphics for Microlearning Motion graphics videos (15–60 seconds) are great for sharing insights, facts, or step-by-step guides. These snackable videos are perfect for internal communications, compliance training, or highlighting service stats on social media. Add subtle kinetic text and icons to maintain clarity without overwhelming the viewer. 8. Design Data-Driven Infographic Videos Combine data visualization with narration or music to tell data-rich stories. Whether it’s market trends, client stats, or industry benchmarks, infographic videos are now expected in quarterly reporting, ESG updates, and performance reviews. Embed them into presentations or share as social content. 9. Showcase Company Culture with Behind-the-Scenes Videos Today’s clients and talent want to work with values-driven firms. Culture videos are now strategic. Highlight diversity, inclusion, leadership philosophies, or sustainability initiatives. Follow team members through their day, show off your remote or hybrid culture, or highlight community outreach projects. 10. Launch a Thought Leadership Video Series Create an ongoing series where your executives or subject matter experts share insights on current industry challenges. Use short episodes (2–3 minutes) with strong branding, intro/outro music, and subtitles. This builds credibility, boosts SEO, and aligns with 2025’s demand for expert-led content over pure advertising. Video is no longer optional—it’s an essential tool in both external marketing and internal corporate communications. From personalized outreach to interactive client education and internal alignment, businesses in 2025 that leverage strategic video content will lead the conversation and capture more attention. Start with one or two of these video strategies and scale from there. With the right message and format, video will not only help you generate leads—it will elevate your professional brand and deepen relationships in every direction. Here are some video samples to give you some ideas of the possibilities - click here If you have any questions, please feel free to get in touch. We are always happy to help :)
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