Recruitment is built on change
Recruitment as an industry has always adapted to the changes and trends going on in the world.
Right now that trend is video. Is video new? Not really, in the same way that CV’s can also be considered thousands of years old (used by the Ancient Greeks). But that doesn’t mean it’s not on the rise. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
Here’s what you need to know:
59% of executives say they would rather watch a video than read text. (Wordstream)
71% of people watch more video than they did a year ago. (HubSpot)
It’s no longer a matter of corporates and prospective workers wanting video, they are now expecting video at every moment. And just like the Amazon.coms of the world that adopted the power of the Internet early, it will be the early adopters of video that will appeal to new talent in the workforce that grew up with the Play button.
However, just having video is rarely enough. It’s the ideas and creativity behind the video that gives the medium so much sway.
So, without further ado, here are some of the best recruitment videos online that you WISH you thought of (we certainly did!)
This is one of our faves. Muppets? Genius, enough said. We’ve encountered many employees too shy to appear in front of camera. This just works. It’s cute and goofy, but what they talk about is serious and heartfelt. Look, if this video can make you sympathize and want to work with toy puppets, you know it did an amazing job.
Humour is the digital currency that today’s internet runs on, and this video is pretty wealthy in that regard! Especially as many police departments have come under closer scrutiny in recent years, having a video that gives a sense of close-knit community, strong values and of course great jokes was a brilliant way to recruit for the Hillsboro Police.
This is not our first time sharing this video but it’s only because it’s so great! Interactive video is a great way to push engagement because users literally have to interact with the content (and it’s a service we offer!). However, Deloitte cleverly blended the “choose-your-own” story style with some ridiculous situations, all in a way that still shares key company culture, values, and purpose. Just because the purpose of a video is to educate, doesn’t mean it can’t also be used to entertain!
Do you love “The Office?” Someone at Vimeo certainly did, because this video screams out with the loveable awkwardness inherent in the mockumentary style of the cult classic TV show. What the team really shows, all jokes and jabs aside, is that the environment is fun, casual, and like a group of friends.
Here’s a great example from a startup company. Not only do we love that they use a unique shooting style with the stop motion, but they incorporated the style wonderfully in their messaging. They posed a stereotype, that all startups live the 70-hour week grind, and present their response to that. It really goes to show that human content and messaging is what reaches human audiences.
Here are our main takeaways from these examples:
- Humour works like a charm – even when it’s awkward that has an appeal!
- Authenticity is powerful force – don’t be afraid to share the hard parts of the job.
- Your employees know best about the workplace. Let them speak for you.
- Know your culture and values, and think of how you can show them visually.
Have these samples given you an idea, but you don’t know where to take it? We can help. At Arc and Crown we focus on and understand your recruitment audiences, and create content that speaks to them. If you have any questions about how we can help you, give us a shout!