We’ve heard it time and time again: video is a powerhouse medium for any corporate body or organization, whether it’s used for recruitment , to promote corporate culture , or even for internal elearning. No matter what you do, or what department you’re in, video can play a heavy part.

But let’s face it: not every organization, or not every department within an organization has the budget that a larger-scale marketing campaign would be working with. Furthermore, with new videos being generated every second online, video content creation has become just as much a question of quantity as it has of quality to keep up with the crowd.

Today we break the mold and make a claim that very few – if any – other video production companies are willing to state. And that’s that videos taken from your smartphone are not as bad as some are willing to have you believe.

We’re not saying that smartphones will overtake the video industry – that’s likely not going to happen. But what Apple, Samsung and the like have provided is a chance for small companies or small divisions to bring about their creative concepts and messaging to the forefront in video. Many people already have a smartphone, which puts you right at a good starting point when before the price of high-end camera equipment was a barrier to entry.

But wait before you dash out and begin filming with your phone! Phone cameras are good quality, but so much more goes into thinking for a professional production company. Factors like lighting, sound, and shot stability, while simple on paper, are paramount to good production and should always be prioritized and considered. How each of those is controlled is through additional equipment. That may sound complicated – and more importantly, expensive. We’re here to show you that it’s actually neither. Considering you already own a relatively newer model of smartphone, the additional gear we recommend is a few hundred dollars, tops.

With that in mind, our latest quarterly newsletter video is all about these basic tools and peripherals that you should absolutely consider to boost your smartphone shooting game. On a limited budget, we can say with confidence that this is a smarter alternative to just renting or purchasing a top-of-the-line camera.

In the video we look at:

We believe great video stories and ideas should never be hindered by cost. Does the idea of being able to successfully create your own videos in-house entice you and open brand new avenues for marketing or communications? If so, our smartphone video training, along with our in-person workshops and 1-to-1 consulting, is the perfect next step to learning how to take a video concept and bring it into realization. Our live expert takes you through the preproduction process with best practices for video, and how to make the most use of the equipment mentioned to attain high-quality video content. Register now and start your journey to becoming a video production expert!

The post How to Get Started Shooting Budget-Friendly Videos on a Smartphone appeared first on Arc and Crown Media.