Up to 85% of social media videos are played with no sound. That means most LinkedIn members will be watching your video as if it’s a silent film. As we’ve stated before, captions are no longer a ‘nice to have’ but have become a staple part of most videos.
It’s pretty annoying when you can’t hear or understand what is being said right?
That’s why captions are so vitally important.
And it’s important to remember that captions are not only vital for the hearing impaired, but they are also super useful for anyone who is trying to view a video and isn’t able to or doesn’t want to turn on the volume.
On platforms like LinkedIn, videos are auto muted and the viewer has to manually turn on the sound. So it’s best not to waste the 1st few seconds of your video. Having captions ensures anyone scrolling by knows what you are talking about right away, so they can decide if they want to continue watching.
So ask yourself would you watch a video without captions? Do you find it beneficial when you’re provided captions in a video? And of course most importantly is your organization interested in creating inclusive content that is easy for all to access and consume.
There are a few different ways you can add subtitles or captions into your video. Feel free to reach out to discuss what might work best for your situation.
Ready to take a hand at making your own video content? Check out our extensive online course to become your own DIY video making expert. Prefer to let a professional team handle your video content? Contact us here to get started with Arc and Crown Media!