Frequently Asked Questions About Corporate Video Production
August 30, 2019

In an attempt to reach a wide audience, businesses are eager to produce exceptional video content. However, when searching for a professional video producer or production agency, they often have many questions but find answers difficult to come by. To ensure you have all your doubts cleared, the team at Arc and Crown Media Inc.  has answered some of the most frequently asked questions about corporate video production.

  1. How much does it cost to produce a video with Arc and Crown?

There is no universal number because every video is different. The cost amount to produce a video will vary significantly based on several factors. These factors include the type of video, size, and scope, number of locations, talent, etc.

At the very base, our producer fee is $500 per day, while the videographer charges $1000 for the full shoot day and $750 for half a shoot day. The quickest way to know your video concept cost is by asking us!  Click here  to contact us and receive your free quote.

  1. Who writes the script, the company, client or the video production company?

At Arc and Crown Media, our motto is that you can take as hands-on or hands-off of an approach as you want with production. We usually accommodate three approaches to the scriptwriting phase:

Option 1: You provide us with your script, and we revise and shape it for on-screen success.

Option 2: You provide us with your central message, and our creative team drafts a script based on your material.

Option 3: You can choose a professional writer to create a script for you.

Regardless of how the script gets drafted, the Arc and Crown team works to ensure that your approval and input is prioritized at each revision.

  1. Are there any legal ramifications for putting “Creative Commons” video or music I find online into my corporate video?

If the video content is licensed under Creative Commons , then you need to see the range of mediums that permit legal usage. If you have a promotional video, it will usually not be allowed to use content with a Creative Commons license.

Arc and Crown assist in compiling official stock footage and music from reputable sources which can be used free of any royalties and in perpetuity. We also offer the choice of custom music to set your video apart from others.

  1. Do I need to get my employees to sign a release form if they appear in the video?

Yes. Anyone that appears on camera should sign a form permitting the use of their likeness in your video. Ideally, your release form will allow for the use of their likeness “in perpetuity,” and also accounts for employee(s) resigning from the company after they’ve appeared in your video.

  1. How long does it take to produce a video?

While ultimately the answers vary greatly depending on the size and scope of the project, the most common timeline that we work with is two to three weeks for pre-production, one day for filming, two weeks for post-production, and two weeks for review and delivery. Overall, our team works closely with you and tailors the schedule to ensure you have the best video product available in time for delivery.

  1. Can you edit pre-existing footage or previous assets?

Yes, but provided they have sufficient quality. If our team is producing original content alongside pre-existing footage, we will review and ensure quality on both ends so that they can blend seamlessly.

  1. Do you have samples of your work?

Yes, you can take a look at some of our work by   clicking here.   

If our samples do not fit the style that you envision, there’s no worry. A video is an art form, and each one is different. If you want us to bring your ideas to life, feel free to  contact us .

If you have any more questions about video production, get in touch with the professionals at  Arc and Crown Media Inc .  As the best video production agency in Toronto, ON, we cater to clients’ needs and develop high-quality digital media content at a ‘no-frills’ value, and strive to build lasting relationships with them. To learn more about how we can help you,  please click here  or   contact us by clicking here.

 

April 17, 2025
Video marketing continues to be a powerful way for professional services businesses to build relationships, communicate value, and connect authentically with potential clients. With more companies competing in digital spaces, your content must be thoughtful, professional, and designed to both engage and convert. Whether you're in accounting, law, consulting, or IT services, here are ten updated video ideas to help you stand out and strengthen your corporate communication strategy this year. 1. Launch AI-Driven Personalized Video Ads AI personalization is transforming video marketing. Create short, targeted video ads that adapt messaging based on viewer behavior or segment (e.g., small business owner vs. CFO). These videos perform well on platforms like LinkedIn, Instagram, and YouTube, and they can be dynamically inserted into email campaigns or websites for maximum ROI. 2. Share Modern Client Success Stories Customer success stories are still gold—but in 2025, authenticity and storytelling are key. Focus on emotional storytelling and results-driven narratives. Use cinematic techniques, remote video capture tools, or even augmented reality (AR) elements to immerse viewers in your client's journey and how your service made a real difference. 3. Create Explainer Videos with a Corporate Edge Explainer videos remain essential but should now reflect your brand’s tone and professionalism. Use sleek motion design and branded templates. Consider producing industry-specific explainer series (e.g., “Tax Tips for Startups” or “Data Compliance for SMEs”) to demonstrate thought leadership and value. 4. Build Interactive Tutorial Videos Interactive video is a rising trend in corporate training and communication. Add clickable elements, branching scenarios, and built-in assessments to make tutorial videos more engaging and trackable. These are ideal for onboarding clients or guiding them through digital products and service platforms. 5. Live Stream Webinars and Internal Events Livestreaming isn’t just for public webinars anymore—use it for internal comms too. Broadcast leadership updates, town halls, or team celebrations. For external use, stream panels, roundtables, or client Q&As. Tools like LinkedIn Live, Zoom Webinars, and even custom internal platforms support high-quality broadcasts with audience interaction. 6. Use Animated Videos to Break Down Complex Topics Animation is now essential in simplifying corporate messages—especially in finance, legal, and tech. In 2025, use animated explainers not just for customers, but also for internal education, investor relations, or recruitment. Keep visuals clean, inclusive, and on-brand for professionalism and impact. 7. Create Motion Graphics for Microlearning Motion graphics videos (15–60 seconds) are great for sharing insights, facts, or step-by-step guides. These snackable videos are perfect for internal communications, compliance training, or highlighting service stats on social media. Add subtle kinetic text and icons to maintain clarity without overwhelming the viewer. 8. Design Data-Driven Infographic Videos Combine data visualization with narration or music to tell data-rich stories. Whether it’s market trends, client stats, or industry benchmarks, infographic videos are now expected in quarterly reporting, ESG updates, and performance reviews. Embed them into presentations or share as social content. 9. Showcase Company Culture with Behind-the-Scenes Videos Today’s clients and talent want to work with values-driven firms. Culture videos are now strategic. Highlight diversity, inclusion, leadership philosophies, or sustainability initiatives. Follow team members through their day, show off your remote or hybrid culture, or highlight community outreach projects. 10. Launch a Thought Leadership Video Series Create an ongoing series where your executives or subject matter experts share insights on current industry challenges. Use short episodes (2–3 minutes) with strong branding, intro/outro music, and subtitles. This builds credibility, boosts SEO, and aligns with 2025’s demand for expert-led content over pure advertising. Video is no longer optional—it’s an essential tool in both external marketing and internal corporate communications. From personalized outreach to interactive client education and internal alignment, businesses in 2025 that leverage strategic video content will lead the conversation and capture more attention. Start with one or two of these video strategies and scale from there. With the right message and format, video will not only help you generate leads—it will elevate your professional brand and deepen relationships in every direction. Here are some video samples to give you some ideas of the possibilities - click here If you have any questions, please feel free to get in touch. We are always happy to help :)
April 18, 2024
Having a strong online presence is crucial for businesses and brands. One effective way to enhance your online visibility is through video SEO.
April 9, 2024
Establishing a strong and memorable image is vital for success.
April 2, 2024
Introducing "Unlock Your On-Camera Potential: A Guide to Building Confidence for Business Professionals" - a quick guide designed to empower business owners, marketing professionals, and anyone in a position of leadership to enhance their on-camera presence. In this groundbreaking resource, we will delve into three simple yet effective steps to help you become more confident on camera.
Show More