What are the top trends driving corporate video in 2022?  That’s the question marketers ask themselves this time every year.  Marketers are looking for new ideas, techniques, types or styles of video they should be utilizing.  So we jumped online and did some research for you.  Here are 5 of the top trends we found for 2022.

1) The use of camera drones and gimbals continues to increase.  With professional grade cameras that continue to shrink in size and weight, drones can achieve incredible results in less time.  Same for gimbals. As the quality continues to increase and the price drop, more people are using low-cost stabilizers to create smooth, professional looking shots that elevate the production value.

2) Videos that engage social causes and charities continue to increase in popularity as traditional advertisements become less effective. The idea of directly engaging consumers with a message is becoming obsolete as audiences continue to respond to more personalized and targeted marketing campaigns. Because video is such an intimate format, it allows companies to develop a much closer relationship with their customers than any static ad ever could.

3) As social media continues to dominate the marketing world, so does the use of video to create viral content. The benefits of a video spreading through social media and drastically boosting your online presence and customer engagement is undeniable… not to mention good for business.

4) The use of animated explainer videos is increasing as more companies look for cost-effective ways to explain the features and benefits of their products and services.  Explainer videos deliver because they allow you to convey complex messages or ideas in a way that’s fun, engaging and cost-effective. Which may be why animated videos continue to increase in popularity with bloggers and small business owners.

5) Finally, while cost-effective DIY corporate videos have proliferated on the Internet over the last couple years, video production services companies have also seen an increase in demand for their services.  Many brands seem to understand that producing videos capable of establishing an emotional and long-lasting connection with their target audience requires a set of skills not often available in-house.

Well, those are 5 of the top trends driving corporate video in 2022.  We hope you find it helpful.

Are you thinking about producing your own video content, but would like a little more information first? Check out our extensive online course and become your own DIY video expert. If you’d prefer to let a professional team handle your video content, don’t hesitate to contact us here.  The team at Arc and Crown Media would be more than happy to help.

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